Ask.com’s IAC Revenue Drops 10%, Revenue Per Query Down
Ask.com’s parent company reported second quarter earnings, which showed an overall decline in revenue of 4% for the overall company, but dipped 10% in the media and advertising category, the category Ask.com fits into.
IAC said revenue per query declined because of an “improved experience on Ask.com following its relaunch in October.” The relaunch has lead to “fewer clicks by consumers to find what they are looking for, as well as a decrease in cost per click.”
Here are the key numbers from the earnings release:
- Overall Revenues at $340 million down 4% from a year ago, at $354.2M
- Media & Advertising Revenues at $168.6M down 10% from a year ago, at $186.3M
Full details can be found in the IAC release.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.