• http://www.rimmkaufman.com George Michie

    Terrific post, Conrad. Similarly, the fact that Harvard (insert name of other great school at your preference) produces the best students does not mean that Harvard is the best school. They also only take the best students. The best school is the one that has the greatest differential between the students that come in and those same students when they leave. In the SEO world the excellent shops may be the ones that make greatest strides with the least help from legacy marketing and brand recognition.