More content, less traffic: Part II
Trying to determine whether it's worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you...
Conrad Saam is the founder and general manager of Mockingbird Marketing (formerly Atticus Marketing), an agency delivering advanced online marketing exclusively for the legal industry. Previously, he spent 6 years running marketing for legal Q&A site Avvo -- which went from concept to market leader without spending a dollar on advertising (they were really really good at SEO). He's the author of The FindLaw Jailbreak Guide and hated by legal marketing vendors and social media marketing consultants who fleece their clients.
Trying to determine whether it's worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you...
We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains...
It's important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing...
While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad...
Contributor Conrad Saam shares the results of a small-scale study looking at the impact of Google's mobile friendly update on local law...
Local search marketers have been concerned about the impact of Google's Pigeon update on small businesses -- has the search giant taken...
It was only a matter of time before a lawsuit was filed against a search engine optimization agency for failing to deliver. Last week, the legal...
I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to other companies. After...
The really hard part about search engine optimization isn’t the SEO itself but dealing with people within your organization who have (or...
Recently, I was on an in-house SEO panel at SMX with REI’s Jonathon Colman. Most of the audience’s questions centered around explaining...
I was shocked by the widespread, deeply negative reaction to the introductory paragraph of my column last month, in which I described beginning every...
I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your first day at...
The first rule of social media marketing is to have a great product. File that rule away while you read on . . . Companies are increasingly...
A year ago, I wrote a quick post called, Google vs. Bing, The Fallacy of the Superior Search Engine, in which I selected twenty search-difficult...
December, 2011 The North Pole Dear Search Community: Thanks so much for your many letters to the north pole. Your nicely written texts and emails...
Much has been written about the poor in-house SEO, fighting the good fight to inculcate SEO awareness and best practices throughout the organization....
Why oh why do we obsess over our competitors’ SEO strategies and tactics? Business leaders, frequently molded from concentrated Type-A material,...
In which I recommend (a very limited) focus on ranking reports . . . I’ve long railed against the stupidity of keyword ranking reports and the...
When I told my editor Elisabeth that I wanted my next in-house column to cover my experience changing companies – from Avvo to Urbanspoon –...
We have a lot to learn in the upcoming Clash of the Titans cage match: Google vs. Facebook. The nastiness has already started with Facebook...