SEO
More content, less traffic: Part II
Trying to determine whether it's worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you...
Conrad Saam
Conrad Saam is the founder and general manager of Mockingbird Marketing (formerly Atticus Marketing), an agency delivering advanced online marketing exclusively for the legal industry. Previously, he spent 6 years running marketing for legal Q&A site Avvo -- which went from concept to market leader without spending a dollar on advertising (they were really really good at SEO). He's the author of The FindLaw Jailbreak Guide and hated by legal marketing vendors and social media marketing consultants who fleece their clients.
Local
Local search update: ‘Best’ filter invading the local pack
We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains...
SEO
More content, less traffic: part I
It's important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing...
SEO
The immediate results of link building
While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad...
Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened
Contributor Conrad Saam shares the results of a small-scale study looking at the impact of Google's mobile friendly update on local law...
Pigeon Rolled Back? Law Firm Study Says Yes
Local search marketers have been concerned about the impact of Google's Pigeon update on small businesses -- has the search giant taken...
Content
Suing Your SEO: Can An Agency Be Held Liable For Poor Results?
It was only a matter of time before a lawsuit was filed against a search engine optimization agency for failing to deliver. Last week, the legal...
SEO
How To Work With Four Common SEO Leadership Styles
I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to other companies. After...
SEO
Dealing With People – The Hardest Part Of SEO
The really hard part about search engine optimization isn’t the SEO itself but dealing with people within your organization who have (or...
Analytics & Conversion
How Scattergraphs Can Be Your Best Friends
Recently, I was on an in-house SEO panel at SMX with REI’s Jonathon Colman. Most of the audience’s questions centered around explaining...
SEO
Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews
I was shocked by the widespread, deeply negative reaction to the introductory paragraph of my column last month, in which I described beginning every...
Analytics & Conversion
Do It Yourself A/B Testing
I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your first day at...
Social
UGC + Search Collide: Jesus, Jelly & Susan G. Komen
The first rule of social media marketing is to have a great product. File that rule away while you read on . . . Companies are increasingly...
SEO
Google Fails To Trounce Bing (Again): The Fallacy Of The Superior Search Engine Revisited
A year ago, I wrote a quick post called, Google vs. Bing, The Fallacy of the Superior Search Engine, in which I selected twenty search-difficult...
SEO
A Letter From Santa To The Search Community
December, 2011 The North Pole Dear Search Community: Thanks so much for your many letters to the north pole. Your nicely written texts and emails...
Content
How To Terrify Executives Into Linkbuilding
Much has been written about the poor in-house SEO, fighting the good fight to inculcate SEO awareness and best practices throughout the organization....
SEO
Aspirations Of Incompetence: Benchmarking Competitors
Why oh why do we obsess over our competitors’ SEO strategies and tactics? Business leaders, frequently molded from concentrated Type-A material,...
SEO
Am I KW Crazy? A Guide To Tackling An Ubercompetitive Keyword Strategy
In which I recommend (a very limited) focus on ranking reports . . . I’ve long railed against the stupidity of keyword ranking reports and the...
SEO
Hello, Goodbye: 5 Lessons Learned 5 Weeks Into A New In House SEO Position
When I told my editor Elisabeth that I wanted my next in-house column to cover my experience changing companies – from Avvo to Urbanspoon –...
Content
What Your UGC Or Community Site Can Learn From Google+ And Quora
We have a lot to learn in the upcoming Clash of the Titans cage match: Google vs. Facebook. The nastiness has already started with Facebook...