Ryan Shelley

Ryan's pretty much your average guy, except for the average part. He is the owner and founder of Shelley Media Arts LLC. He is passionate about helping companies make a more personal connection online with their customers and prospects. Ryan is active in influencing and promoting human driven SEO, personalized marketing and empathic leadership. When he's not working in the "shedquarters" you can find him hanging at the beach with his family or jamming out in the playroom with his 2 young sons. Check out SMA's blog for more great content.

How to track conversions like a pro

Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track...

3 predictions about the future of SEO

What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the...

The problem with obsessive rank tracking

Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this...

Why you need to get back to SEO basics

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down...

Are we making SEO too complicated?

SEO has a lot of moving parts -- and that can mean a lot of wasted time and effort if we're not organized. Columnist Ryan Shelley shares his method...