Baidu Relaunches In Japan

Baidu JapanBaidu aims to take on Google and Yahoo in Japan from Reuters reports Baidu has relaunched in Japan at http://www.baidu.jp/. The press release called the launch a “formal launch of its Japanese language search engine.”

As part of this launch, Baidu revamped the Japanese home page and added blog search. Baidu currently holds a 70-percent market share in China and hopes to replicate that success in Japan. Here is a comparison of Baidu’s main site in China and the new Baidu Japan site, which is more portal in nature.

Baidu China: baidu china

Baidu Japan: baidu japan

Robin Li, Baidu’s chairman and CEO, said:

We are very excited to officially enter the Japanese search market. With Baidu’s strengths in developing user-focused Chinese language search and the qualified team we have on the ground in Japan, and given the success we have already encountered after nearly one year of testing our beta site, we are confident that we can provide a high quality Japanese language search engine.

Related Topics: Channel: Consumer | Search Engines: Baidu | Search Engines: Outside USA

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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