Baidu Relaunches In Japan

Jan 23, 2008 at 8:39am ET by Barry Schwartz

Baidu aims to take on Google and Yahoo in Japan from Reuters reports Baidu has relaunched in Japan at http://www.baidu.jp/. The press release called the launch a “formal launch of its Japanese language search engine.”

As part of this launch, Baidu revamped the Japanese home page and added blog search. Baidu currently holds a 70-percent market share in China and hopes to replicate that success in Japan. Here is a comparison of Baidu’s main site in China and the new Baidu Japan site, which is more portal in nature.

Baidu China:

Baidu Japan:

Robin Li, Baidu’s chairman and CEO, said:

We are very excited to officially enter the Japanese search market. With Baidu’s strengths in developing user-focused Chinese language search and the qualified team we have on the ground in Japan, and given the success we have already encountered after nearly one year of testing our beta site, we are confident that we can provide a high quality Japanese language search engine.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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