Sign up for our daily recaps of the ever-changing search marketing landscape.
Banned Holiday Deal Sites Return To Bing
Holiday deal sites that Bing banned from its search listings just before the busy shopping days of Black Friday and Cyber Monday have now been allowed to return. They include a site run by the group that created the entire Cyber Monday concept.
Banned: Not Your Usual Suspects
The banned sites included CyberMonday.com, which is run by Shop.org, the group that created the entire Cyber Monday concept.
Several of these sites had top listings were not deemed to be spam by Google, which has been on a campaign to remove content not deemed to have enough substance to it. Indeed, some of them had top listings with Google.
Now, despite being deemed to thin, several of these sites have returned to Bing. CyberMonday.com is back, as is BlackFriday2011.com. CyberMonday2011.com remains banned.
Algorithm Now Deems Them No Longer Questionable
Why the change? Bing sent this statement:
Black Friday and Cyber Monday are notorious times for spammers, and during this time Bing’s spam classification algorithm picked up this spam pattern and heightened its criteria.
Bing took proactive action to protect our users by removing questionable domains.
In an effort to protect our users some questionable domains may have been demoted or removed that some may consider legitimate sites.
We have since revised our algorithm which has led to some previously blocked sites returning to the index.
Really An Algorithm Change?
A search engine’s algorithm, an automated computer process, is like a recipe that measures many different factors to determine what content should rank well, as well as what to ban (watch our video here about this).
This algorithm change at Bing didn’t seem to weigh many factors. Instead, the change simply seemed to be that Bing banned any site that had the words “black friday” or “cyber monday” in their domain name, rather than an analysis of the content itself, to decide if it was too “thin” to retain.
Bing, however, did reconfirm to us that an algorithm was involved.
Bing Denies Favoring Itself
Several of those dropped have wondered if it was all part of an attempt by Bing simply to drive more traffic to a special section of Bing Shopping that was ranking (and still does) in the first page of listing for searches at Bing for black friday and cyber monday, like this:
Bing denied the move was designed to help itself:
Bing did not replace algorithmic results with its own sites.
Since its inception Bing has offered verticalized content like shopping and travel if it helps address a user’s intent.
These Instant Answers are available for a variety of topics and scenarios, such as shopping, checking stock prices, or stats for athletes.
For more background on the removals, including how it might help Google with accusations that it has banned shopping sites simply to help itself, see our past articles below:
- Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday
- Holiday Deals Sites Confirm: Bing Dropped Them Just Before Black Friday & Cyber Monday
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.