The Big List: 2010 Marketing Predictions & Resolutions

Here we are, starting the second full week of 2010. Chances are good that you’ve already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you’re not alone; there’s been a lot of thinking about the new year amongst internet marketers.

Just like last year, I’ve been collecting links to as many articles as I could find that offer predictions and resolutions for 2010 to create the following big list. And you’re welcome to let me know what I missed down in the comments.

SEO

Search Engine Land: Link Building Trends For 2010
Search Engine Watch: 5 New Year Resolutions for Search Marketers in 2010
Acidgreen: SEO Trends in 2010: Search Engine Optimization Techniques for Online Marketers
Internet Marketing Inc.: Three 2010 SEO Trends to Look Out For: Social Media, Onpage SEO & Link Diversity
Small Business Trends: SEO Trends to Watch for in 2010
SEOptimise: 20 SEO New Year’s Resolutions for 2010
Search Engine Land: 6 New Years Resolutions For In-House SEMs
Search Engine Journal: 2010: A New Age For Search Marketers
SEOmoz: 8 Predictions for SEO in 2010
David Harry: White Coat SEO resolutions for the New Year

Search Marketing/PPC

Search Engine People: My 3 PPC Resolutions – Why 2010 Will be Defined by Mobile, Facebook and the Website Optimizer
PPC Without Pity: Three PPC Predictions For 2010
Search Engine Land: My PPC New Year Resolutions
Search Engine Watch: Search Marketing 2010: Plan ahead by looking back
PPC Hero: 5 PPC Resolutions for 2010
Search Engine Land: Five Search Marketing Predictions For 2010
Web.com: 5 Pay-Per-Click Trends to Watch in 2010
Google: Think2010: Personalization and accountability (Google AdWords video series)
Search Engine Land: 2010 Planning: 3 Tips To Improve Search Results Next Year
eMarketer: eMarketer Weighs In on 2010: Online Advertising & Usage

Local/Mobile Search

GigaOM: Will 2010 Finally be the Year of Location?
Local SEO Guide: Local SEO Predictions 2010
Mashable: Location, Location, Location: 5 Big Predictions for 2010
Small Business Trends: Five Can’t-Miss Mobile Marketing Trends For 2010
Search Engine Land: Predictions For The Changing Local Search Landscape In 2010
Marketing Charts: Top 10 Wireless Predictions for 2010

Social Media

Social Media Explorer: Five Things We Should All Do In 2010
Mashable: Facebook: 5 Predictions for 2010
ReadWriteWeb: 10 Ways Social Media Will Change In 2010
Dan Zarrella: My Predictions for Social Media Marketing in 2010
DreamGrow Digital: 22 Social Media Marketing Trends for 2010
Social Media B2B: 11 B2B Social Media Predictions For 2010
eMarketer: eMarketer Weighs In on 2010 Trends: Social Media & Paid Content
Search Engine Land: 12 Social Media New Year’s Resolutions For 2010
10e20: 6 More Social Media New Year’s Resolutions For 2010
Harvard Business Review: Six Social Media Trends for 2010
451 Marketing: Top Social Media Strategists to Watch in 2010
SmartBlog on Social Media: Looking ahead to 2010 with Shiv Singh

Video

Reel SEO: 11 Predictions for the Online Video Industry in 2010
VidiSEO: 2010 Video Marketing Predictions

Analytics

Search Engine Land: 5 Web Analytics New Year Resolutions
Avinash Kaushik: Five Sweet Web Analytics Resolutions To Kick It Up A Notch

General Online Marketing

Online Marketing Blog: 5 Online Marketing Resolutions for 2010
Conversation Marketing: 11 internet marketing trends to ignore in 2010
Search Agents: The Search Agents Predictions for Online Marketing in 2010
Search Cowboys: Disa Johnson’s 2010 predictions
Online Marketing Blog: 5 Top Email Marketing Tactics for 2010
Ad Age: 9 Digital Marketing Mistakes I Won’t Make Next Year
Hit Search: 43 Internet Marketing predictions for 2010
MediaPost: 10 Things Changing Marketing In 2010
Mashable: Marketing in 2010: It’s All About the Data
Fast Company: 10 Marketing Predictions for 2010
Search Engine Land: 5 Things On My B2B Wishlist For 2010
Jeremiah Owyang: 2010 Trends: More Speed and Integration (video)
eMarketer: Seven Predictions for 2010 from eMarketer’s CEO
Forrester: 2010: The Year Marketing Dies…
eMarketer: eMarketer Weighs In on 2010 Trends: UK & Europe
Online Marketing Blog: SES Chicago: Internet Marketing Tips for 2010
Web Profits: 2010 Online Marketing Predictions
Evan Carmichael: The Top 50 Marketing Blogs To Watch in 2010

Miscellaneous

Small Business Trends: Public Relations Trends for 2010
Kosmix: Some predictions for 2010
ineedhits: Our Search Wishlist for 2010
Small Business Trends: Top Web Design Trends For Small Business In 2010
John Battelle: Predictions 2010
PR Squared: 2010 Predictions for Communications
New York Times: Five Tech Themes for 2010
TechCrunch: Ten Technologies That Will Rock 2010
New York Times: Five 2010 Predictions About Tech Companies
Google Operating System: Predictions for Google’s 2010
USA Today: Ask an Expert: Top 10 Trends in Small Business for 2010 (Part 1)
USA Today: Ask an Expert: Top 10 Trends in Small Business for 2010 (Part 2)
CNN: 2010: Year of digital distraction?
Web Design Ledger: Web Design Trends for 2010
iMedia Connection: 9 digital trends to watch in 2010
Digital Media Buzz: Top Digital Trends For 2010
CNN: 10 Web trends to watch in 2010
Trendwatching: 10 Crucial Consumer Trends for 2010

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

Connect with the author via: Email | Twitter | Google+ | LinkedIn

http://www.michael-martinez.com/ Michael Martinez

Should we wonder about an industry where so many people rush into making predictions that will, for the most part, be wrong?

On a side note, my CAPTCHA reads: imagined stumbled

Could anything be more appropriate?
http://www.onsitelocal.com BIZUSAONLINE

What are we to anticipate for our SEO future and will it change dramaticly from 2009, that it will change how use internet marketing.
http://www.webnabit.com mwheeler

Great post. I cant wait to see what this year will hold in the digital universe.

- Matt
http://www.bluecamroo.com drewhoward

Hey Matt,

Here is a good one from Harvard Business Review.

http://hbr.org/2010/01/the-hbr-list-breakthrough-ideas-for-2010/ar/1
http://www.crearecommunications.co.uk Oliver

Excellent post. Will be good to see what 2010 brings and what new things come along. Lots of good articles to read through so I will be bookmarking this and looking at each article. Thanks.
Matt McGee

Thanks for the extra links, folks – appreciate it. Michael, feel free to wonder about whatever you want. Seems pretty harmless to me to have some fun trying to look ahead and make predictions, but if that bothers you, no one’s forcing you to make your own or read what others have written, right?