5 strategies for increasing AI visibility without messing up your SEO
Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval.
Topic: Avinash Kaushik
How PR teams can measure real impact with SEO, PPC, and GEO
A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.
How to deliver monthly PPC reports clients love
Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client loyalty.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Avinash Kaushik shares secret sauce for measuring Super Bowl ads
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
How to build a future-ready SEO strategy
Prepare your business for tomorrow's SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more.
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
How to use GA4 to optimize your digital marketing strategy
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
What is helpful content, according to Google
Google is about to launch its helpful content update. So what exactly is helpful content? Here’s what Google has told us.
How much martech should PPC marketers actually use?
The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.
SearchCap: The Day In Search, October 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Accredited? Get Updated Badges And Certificates You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has […]
10 Features Unique To Bing Ads That You Might Not Know About
On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, so it can be hard to keep up with the different features offered in Bing Ads. AdWords users will be familiar with the […]
SearchCap: The Day In Search, June 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in […]
SearchCap: The Day In Search, December 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Search Beyond Google: In App Search Tools A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile […]
SearchCap: The Day In Search, June 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular […]
SearchCap: The Day In Search, October 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Gestures: How Users Could Be Sharing Their Opinion Facebook “Likes” have become a universal way to share or promote a piece of content on a blog or website (or Facebook […]
SearchCap: The Day In Search, August 31, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tightens Review Process For New AdSense Publishers Google has added a new review step to its process for adding new AdSense publishers, presumably to better eliminate abuses and improve the […]
Google Begins Verifying Google+ Accounts
Google has started adding small verification badges to certain Google+ accounts. The badges initially appear as a small, gray, circular checkbox to the right of the account name, and then expand on mouseover to say “verified name.” Our Editor-in-Chief Danny Sullivan is among the first group of accounts to be verified like this, and here’s […]
SearchCap: The Day In Search, June 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s “Honey Badger” – An Upgrade To Webmaster Tools This morning at our SMX Advanced conference, Bing’s Stefan Weitz announced “Honey Badger” — Bing’s latest upgrade to its Webmaster Tools. Weitz […]
SearchCap: The Day In Search, April 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Must Censor Google Instant In Italy For Derogatory Suggestions ZDNet UK reports the Court of Milan has ruled that Google has to filter the auto-completions that Google Instant provides in […]
SearchCap: The Day In Search, February 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Should Korean Search Engine Naver Worry About Local Competitors Or Google? For just about the last decade, Naver has been the dominant player in the south Korean search market holding a […]
SearchCap: The Day In Search, December 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social Signals What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals […]
SearchCap: The Day In Search, November 18, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s Sketch-A-Search App For Desktop, iPhone & iPad Yahoo announced a new set of quick search apps today. The one I like the best is this Sketch-A-Search App, but they also […]
SES Chicago 2010: The Full Recap
SES Chicago 2010 is now over and I wanted to share the live blog coverage I found from the event. Here is the full three days linked to below. Avinash Kaushik Delivers SEM Advice, WebProNews Avinash, Analytics & Making Love To Keywords That Matter, AIM Clear Blog Live from SES Chicago: "Search: Where to Next?", […]
SearchCap: The Day In Search, October 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Demands Speed—Do You Need A Content Delivery Network? With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now […]
SearchCap: The Day In Search, October 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook On Social Search: ‘We Want To Work With Everybody’ That was a statement Facebook CEO Mark Zuckerberg made in response to a question at the end of the Bing-Facebook press […]
SearchCap: The Day In Search, September 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Turns 12 Years Old Today Today is Google’s 12th birthday and to celebrate, Google has posted a special Google birthday logo cake. The birthday cake was designed by Wayne Thiebaud, […]
SearchCap: The Day In Search, May 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Outsources UK Local Business Listings Bing is finally offering local business listings to UK-based small businesses, but in an odd arrangement, it’s outsourcing the data management to a third party […]
SearchCap: The Day In Search, May 4, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchWeek: May 3, 2010 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are […]
How To Help Key Stakeholders Visualize Your Conversion Tests
So you’ve assessed the feedback from your surveys and usability tests, analyzed the site within an inch of its life for obstructions in the customers’ paths, fixed the glaring errors and now you are ready to start devising some tests that will send the site into overdrive. However, if you are trying to explain your […]
Golden Nuggets From SMX Toronto
So, another SMX is in the books! After uncovering so many great nuggets from last year’s SMX Analytics here in Toronto, I was looking forward to this year’s content. The good news is that there were two tracks, PPC and SEO, so the chance to catch good content was very high. The keynote was delivered […]
SearchCap: The Day In Search, April 5, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchWeek: April 5, 2010 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are […]
SES New York Day Two Coverage
SES New York 2010 has now completed the second day of sessions and below is the live coverage I have found for the event. Advanced B2B Search Marketing from SES NY 2010, Search Engine Roundtable Automating Twitter, outspokenmedia.com Automating Twitter from SES NY 2010, Search Engine Roundtable Avinash Kaushik Keynote – Be Awesome: Ideas for […]
SearchCap: The Day In Search, March 24, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Finally Welcome To Home-Based & Service-Based Businesses Google Maps is rolling out what it hopes will be a solution to one of the Local Business Center’s longtime shortcomings: the […]
SearchCap: The Day In Search, March 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: My Dream International Content Management System Choosing a content management system which helps you make progress internationally – rather than blocking every move – is a good plank to have in […]
Liveblog: SMX West 2010 Keynote – The State Of The Search Union
It’s day three of SMX West 2010, and we’re going to kick off with a group keynote conversation called “The State Of The Search Union.” The description hints that we’ll be talking about where the industry is today, and where it’s going in the future. No doubt the Microsoft-Yahoo deal will be a big discussion […]
Bruce Clay’s Advanced SEO SMX West Dream Agenda
Experienced SEOs understand the need for keeping up on changes in the constantly evolving search space. That’s why I’m so passionate about continuing SEO education and training. The upcoming SMX West conference taking place March 2-5 in Santa Clara, CA, is one such opportunity I recommend to fellow advanced-level SEOs. The advanced-level content that will […]
The Big List: 2010 Marketing Predictions & Resolutions
Here we are, starting the second full week of 2010. Chances are good that you’ve already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you’re not alone; there’s been a lot of thinking about the new […]
Behavioral Targeting & Google Analytics: How To Create Personas
Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating multiple “personas” that represent multiple users of your site, and using analytics to create a unique experience for each persona group based on observed […]
SearchCap: The Day In Search, December 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Real-Time Product Inventory Site Milo Hits 1M Uniques Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it […]