Is there still a long-term game for SEO in AI search?
SEO isn’t going away, but the rules are shifting. Learn how to blend core tactics with AI search behaviors to stay competitive.
Topic: Harvard Business Review
Why surface-level SEO tactics won’t build lasting AI search visibility
Advice around AI search is getting simplistic. The real edge comes from knowledge graphs, expert entities, and influence in trusted datasets.
Google launches no-code Scenario Planner built on Meridian MMM
Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.
GEO myths: This article may contain lies
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
What is LLMO? Optimize content for AI & large language models
LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.
Stop guessing, start testing: The hypothesis-driven SEO approach
Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter results.
The AI-driven reputation repair toolkit: What’s working in 2025
AI is driving smarter, faster, and more ethical reputation repair. Discover the tools helping brands protect and rebuild their image online.
Don’t kill your SEO budget, shift it
SEO budgets are under pressure. The winners? They’re not cutting – they’re reallocating. Here's how to rethink your SEO strategy.
Avinash Kaushik shares secret sauce for measuring Super Bowl ads
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
Reactive PR & AI: How to capitalize on trending topics faster
Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
How to manage SEO campaigns during economic downturns
Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
How to avoid search marketing burnout
Learn the signs of burnout and explore proactive techniques to safeguard your mental health as a search marketer.
SearchBot: Analytics expert
I’ve been “pre-prompted” as a business & analytics expert with expertise in marketing analytics, data visualization, A/B testing strategies, attribution modeling, and any data-driven marketing inquiries. If you want to see my analytics context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and […]
How to leverage neuromarketing for SEO
Learn how understanding the human brain can help elevate your SEO game and drive impactful experiences for your audience.
Do your SEO and PPC teams need upskilling or reskilling?
Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
Connected TV’s results transcend the TV screen
Why CTV is an important part of any search strategy.
How to write a content marketing mission statement
Give your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
What B2B marketers must know in the face of a potential recession
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
10 things to eliminate from your life to be more productive at work
For most remote workers, staying productive can be challenging. These tips will help you get more done with less stress.
LinkedIn Business Manager is now in public beta
A cleaner, organized dashboard presents an easier way for advertisers to manage multiple ad accounts, pages, and matched audiences.
LinkedIn announces Business Manager
LinkedIn's new centralized platform should make managing multiple assets easier for large enterprises and agencies.
Why it’s important to educate your friends and family about search; Thursday’s daily brief
Plus, data from Google’s July core update and Microsoft Advertising’s new Multimedia Ads.
Optimize your email campaigns with the updated Email Marketing Periodic Table; Tuesday’s daily brief
Plus, why you shouldn’t let your employees choose their WFH days.
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
And why you should use social media as a key component of your negotiation research
What is the right price for your agency’s SEO services?
Whether or not your agency’s pricing is on point is a pressing question when dealing with a potential client.
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter trends
SearchCap: Chrome and HTTP will not mix tomorrow, Google hotel search results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tomorrow, Chrome starts telling users HTTP sites are not secure Jul 23, 2018 by Barry Schwartz Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking […]
What is customer marketing?
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that […]
SearchCap: AdWords price and promotion extensions & a Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queriesNov 18, 2016 by Ginny Marvin Similar to the Showcase ad format introduced this summer, the ads […]
SearchCap: Google widget links, ads & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reminds webmasters that widget links are against their webmaster guidelinesSep 8, 2016 by Barry Schwartz Don’t be surprised if a new wave of unnatural link penalties are sent out via […]
SearchCap: Google web reviews, security reports & Penguin update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds ‘Reviews from the web’ to critic reviews in local search resultsSep 7, 2016 by Greg Sterling To be considered for inclusion, sites will need to use review snippet markup. […]
SearchCap: Google Redirecting Penalties, Robot.txt 20th & Google Wiretapping Case
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of […]
Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save
In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation – the technologists. Just this week: Harvard Business Review’s July/August issue […]
SearchCap: The Day In Search, April 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Number 1 Among Free iPad Apps I was updating some apps on my iPad today and saw that Bing is currently ranked #1 among free apps: Read our overview of […]
SearchCap: The Day In Search, March 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Beyond Answers, Starts Guessing Release Dates Google can answer a lot of searches without needing to send you to another web site. If you’re looking for weather, sports scores […]
SearchCap: The Day In Search, January 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Huge Earnings Overshadowed By Leadership Change Google just announced Q4 and full year 2010 earnings. They also dropped the bombshell that Larry Page would be taking over as CEO, with […]
Google’s Eric Schmidt: “2011 All About Mobile”
Google CEO Eric Schmidt, writing in the Harvard Business Review (via RWW), says that Google’s 2011 initiatives are “all about mobile.” In his short piece he explains that geolocation on smartphones enables contexual personalization and a range of new possibilities and user experiences. But to realize that vision there are three infrastructure elements that must […]
SearchCap: The Day In Search, December 7, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Alive: The Google Chrome OS Laptop Launch Event Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves […]