How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
Topic: Public relations
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Paid media is becoming an SEO investment in AI search
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Topics matter for third-party authority signals
AI doesn't rely on the same publishers for every query. Here's how to find the voices shaping answers in your space and earn your place.
The citation core method to appearing in AI search results
Want your brand to appear in ChatGPT and Google AI Mode? Learn how to identify the sources AI trusts and earn mentions that influence AI-generated answers.
How ‘it’s just SEO’ took over the GEO conversation
The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.
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Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
From links to brand signals: The new SEO authority model
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Why IBM says every brand now needs a GEO playbook
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The digital PR duplication method: Rinse, reuse, repeat
Journalists are flooded with generic AI pitches. Here’s how to reuse winning structures to scale outreach that actually lands coverage.
Why no amount of SEO can fix a broken brand
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Defensive SEO: How to protect your brand narrative in AI search
AI search summarizes your brand before users visit your site. Defensive SEO helps you monitor and shape your brand narrative in AI search.
How to get media coverage: A practical guide to pitching journalists
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Mastering generative engine optimization: Full guide
How to get your brand cited, recommended, and discovered by AI search engines — a step-by-step framework.
This press release strategy actually earns media coverage
Want to maximize the impact of your next press release? Use this framework to turn announcements into phenomenal results for your clients.
SEO leaders: stop chasing rankings, start building visibility systems
Learn how to build visibility gates, embed shared OKRs, and align product, PR, and content teams for AI-driven search.
How PR teams can measure real impact with SEO, PPC, and GEO
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7 digital PR secrets behind strong SEO performance
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Why Search and Shopping ads stop scaling without demand
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How to train in-house LLMs on your brand voice
Learn how to teach your in-house AI to write in your brand voice, with step-by-step guidance and free prompt templates to get started.
Discoverability in 2026: How digital PR and social search work together
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
How to choose a link building agency in the AI SEO era
Traditional link building is changing. Here’s how to vet a link building agency for AI visibility, ethical practices, and long-term staying power in 2026.
How to earn brand mentions that drive LLM and SEO visibility
LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act on them.
What is off-page optimization?
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
Modern link building is about relationships, not transactions
Link building success now depends on genuine relationships and earned publicity, not transactions. Learn how to build links that build trust.