Bing Ads adds URL tracking parameters for locations & extensions

By Ginny Marvin

Published: September 29, 2017 at 10:00 am

To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter.

Updates to the {TargetID} parameter allow it to capture data for custom and in-market audience lists and targeted location IDs. TargetID already returns the ID of the keyword, remarketing list, dynamic ad target or the product partition.

Three new parameters can be appended to URLs to see which ad extensions received clicks and the location of the users who click.

The new parameters:

{feeditemid}: The ID of the ad extension that was clicked.
{loc_physical_ms}: The geographical location code of the physical location of user that clicked.
{loc_interest_ms}: The geographical location code of the location of interest that triggered the ad.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.