Bing Ads Expands Bid Landscape Estimator Tool To Ad Groups, Non-U.S. Markets

In March, Bing Ads launched its Bid Landscape tool in the U.S. — essentially equivalent to the Bid Simulator in Google AdWords. Now, Bing Ads is rolling out Bid Landscape at the ad group level. Non-U.S. advertisers also now have access to bid landscape at the keyword level. Bid Landscape shows the estimated cost, click, […]

Chat with SearchBot

In March, Bing Ads launched its Bid Landscape tool in the U.S. — essentially equivalent to the Bid Simulator in Google AdWords. Now, Bing Ads is rolling out Bid Landscape at the ad group level. Non-U.S. advertisers also now have access to bid landscape at the keyword level.

Bing Ads Bid Lanldscape Ad Group LeveBid Landscape shows the estimated cost, click, impression and top impression impact of a bid adjustment based on recent history.  Estimations reflect how performance would have changed with a different bid in the past 7 days, so, like AdWords Bid Simulator estimates, they aren’t guarantees for future performance.

Two Options At Ad Group Level

Advertisers can opt to adjust only the ad group bid and not change any keyword bids within the ad group, or they can apply the new ad group bid to all the keywords in the group. Bing Ads calls that second option Uniform Mode, and Bid Landscape will show whether a single ad group-level bid will yield the same or better traffic performance than managing separate keyword bids in the group.

Bing Ads says, “the ad group level estimations will take into consideration the competitiveness among the keywords within the group, thus the estimation will be more accurate.”

The ad group feature is live now in the US and will be available soon in non-U.S. markets.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.