Bing Does Local Content Deal With Yelp

yelp-logoBing has done a deal with Yelp in which the latter’s reviews and content will be heavily integrated into Bing Local pages. According to the press statement put out by Yelp this morning, “Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the U.S.”

The content appears on Bing Local pages with the branding “powered by Yelp.” It is a deeper integration and partnership than what’s generally available to third parties through the standard Yelp API. I suspect that Microsoft/Bing was feeling pressure given Google’s recent incorporation of Zagat ratings into its Google+ Local pages and Apple’s local search announcements on Monday (also involving Yelp).

I was unable to find a live example of the integration but Yelp provided the following screenshot.

This deal and the Apple affirmation of its relationship with Yelp should give the company (and its stock) a bit of a boost.

As an aside I saw the first live Bing “Snapshot” content this morning as I searched on Bing for examples of these new Yelp-powered pages. Snapshot is a rich content area (column) to the right of the main search results. Below is a screenshot, containing reviews, a map and a link to interior images of the restaurant.

Interestingly Microsoft is using the term “Street View” for its link to street-level imagery. The actual Microsoft product name is “StreetSide.” I wonder whether Google will try to claim a trademark or otherwise prevent Microsoft from turning the phrase into a generic term.

Related Topics: Channel: Local | Search Engines: Maps & Local Search Engines | Top News | Yelp

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://www.facebook.com/profile.php?id=1193463803 Russell Hayes

    Unlike another certain search engine we know this is the RIGHT way to go about using other sites content! Great move BING!

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  • http://www.esocialmedia.com Jerry Nordstrom

    I love to hate Yelp.
    In the past two years we have received a great deal of business thanks to Yelp. Specifically, due to Yelp’s absolutely in-accurate filter, competition created reviews, even suspicious “reviews” written by Yelp employees, combined with ZERO customer service, companies haved turned to us to defend themselves.

    Our research has uncovered a wealth of red flags regarding Yelps business practices.
    Our experience in working with Yelp to resolve clear cases of malicious reviews demonstrates they have absolutely no interest in working directly with the businesses on Yelp. Unless, of course you wish to start up a paid advertising program. Then suddenly you have access to live people who can “make things happen”.

    Bing is taking a cue from Yahoo – Choosing the wrong partners, taking on a brand name that screams foul to the very local businesses they are trying to attract! I’m confident that once our clients learn Bing is using Yelp they will want to cancel their BingLocal listing. I wont support that move, but I can understand why they will feel this way.

    Bing why not partner with a trustworthy company like BazaarVoice?

  • http://www.facebook.com/profile.php?id=1193463803 Russell Hayes

     get lost spammer!

  • Matt McGee

    Jerry, I haven’t looked at BazaarVoice in a while, but aren’t they product reviews? They don’t do local business reviews, do they?

  • http://twitter.com/timothyjjensen Timothy Jensen

    Honestly, are the problems with Yelp reviews going to be any worse than the problems that come up with Google reviews? IMO the average quality of Yelp reviews tends to be higher than Google’s.

  • http://www.facebook.com/profile.php?id=1193463803 Russell Hayes

     I agree! Some of the Google reviews made it very obvious that they were bought by a review service like those you find on fiverr.

  • Dorothy N. Nelson

    This deal and the Apple affirmation of its relationship with Yelp should give the company (and its stock) a bit of a boost. http://DemoforFrank.blogspot.com

  • http://www.archiemisc.com/ Jared

    Another reason for Bing LLO.

  • http://twitter.com/bbroekema Brad Broekema

    While Yelp is far from perfect, this will be a dramatic improvement over the current Bing which is almost useless.

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    I agree with  Jerry Nordstrom

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  • atul mahajan

    This is great post .thanks for sharing with us .

    SEO

  • RasmussenElisabeth

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  • https://plus.google.com/117516344939694258760/about Trond Lyngbø

    From a “value net” perspective, I think this is a wise business decision by Bing. Co-opetition can create superior value for their customers. That said, if Yelp are using any “review services”, Bing will lose credibility.

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  • http://twitter.com/gsterling Greg Sterling

     No local reviews; all product reviews is my understanding

  • http://www.BarnesFamily.com/ davebarnes

    “should give the company (and its stock) a bit of a boost.”
    Did I miss something?
    Isn’t Yelp private?

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  • peterzmijewski

    I can say that certain search engines will give you the right way for of using content in good form.

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