Bing: Here’s 7 Ways Our Image Search Is Better Than Google

bing-photos-images-featuredMicrosoft’s Meenaz Merchant, Senior Program Manager at Bing, posted a behind the scenes look at why Bing is a better image search engine than Google.

Here are the seven examples on scenarios on why Bing is better than Google with image search, as described on the Bing blog.

(1) Entity Understanding – Bing says while they understand if a search is about a person, place or thing and then show images based on that understanding. Google does not. “Bing is able to understand the primary intent of the search and find relevant images,” said Bing. Then they added why Google doesn’t work to well, saying “Google has taken a different approach where they show images of the Prince and Princess as a couple and in social settings, interpreting the entity in a different way.”

(2) Big Data – Bing says they use image click data from the Web and social signals. They combine this user interaction data with visual and text features. They imply Google only uses visual and text features, not click data and social signals. They then show an example of Snow White portraits.

(3) Computer Vision Technologies – Bing says they algorithms work more like humans at interpreting images as would a human brain. Does Google’s image search algorithms work like a human?

(4) Thematic Intent Focus – Instead of using web search algorithms to be focused on the exact intent of the specific words, they often go with the broader theme unlike Google.

(5) Exact and Near Duplicates – Bing says they are better at filtering out exact or near duplicate images than Google.

(6) At A Glance Views – Bing says it is better to show “multiple images at a glance rather than dig through web pages to find the right image” and while Bing does this, Google does not.

(7) Higher Quality Images – Bing uses higher quality images as part of their algorithm, in fact they say the algorithm “prefers high quality images to low quality images.” Google, well, they show the opposite.

I should note, I am fairly certain Google can turn this around on Bing and show seven examples of how and why Google is better at image search than Bing.

Related Topics: Channel: Consumer | Microsoft: Bing | Microsoft: Bing Image Search | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Fede Einhorn

    Take it in the good way Barry, but for once it would be nice to see a story without you giving it a little push to Google (like the ending line).

  • Hanne

    This following lines

    “I should note, I am fairly certain Google can turn this around on Bing and show seven examples of how and why Google is better at image search than Bing.”

    clearly shows your bias towards Bing and giving an edge to Google.

  • Ashish Ahuja

    IMHO Bing is better and has more options as compared to google images. I generally get images with less clicks as compared to google

  • beulah752

    like Thomas explained I am stunned that anybody able to get paid $6178 in 4 weeks on the computer. did you look at this page w­w­w.K­E­P­2.c­o­m

  • indiantopblogs

    It looks same to me. Google is sure to come out with 7 reasons [or 14?] why they are better than Bing.
    Right now, both need to work harder when it comes to image search.

  • suresh kumawat

    Both are better. Anyways thanks to Bing that in any case he is trying to overcome to the Google.

  • MOS SEO Services

    I prefer Google over Bing for image search.

  • MOS SEO Services

    I prefer Google over Bing for image search.

  • Gaurav




  • Yuan Taizong

    The only thing Google does better is uploading an image and searching for it, otherwise Bing does it better than Google in most ways, I’ve tested them against each other over and over again, and since mid-this year Bing has been winning, not just winning, it’s on a winning-streak.

  • Yuan Taizong

    Bing has more options and features in general, only Google has a handy option that Bing doesn’t have with images, and that’s ”search by image”, something which Microsoft innovated in a decade ago, but didn’t integrate it in Bing, now that’s sad.

  • Yuan Taizong

    Never seen that before. (O.0)

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