Bing To Drop Auction Insights & Opportunities Tab From Bing Ads Intelligence

Bing drops two features from Bing Ads Intelligence but they remain in the web based user interface.

News

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Bing announced they are dropping two features from Bing Ads Intelligence. The two features that are going away by the end of this year are Auction Insights and the Opportunities tabs.

Auction Insights and the Opportunities tabs will be available within the Bing Ads web user interface but not within Bing Ads Intelligence.

You can find Auction Insights in the “Details” drop-down menu in the Campaigns, Ad Groups and Keywords tabs. You can also export them:

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In the Bing Ads web based user interface, you can find Broad Match Opportunities in the “Opportunities” tab.

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For more details, you can see the Bing Ads blog post.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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