Blekko Tightens Privacy Options, Will Keep User Data Only 48 Hours

Blekko LogoAs part of a series of updates to its user and search privacy options, Blekko says it will hold on to personal data for only 48 hours — substantially less than major search engines like Google, Bing and Yahoo.

Blekko, like other search engines, creates a record of visits that typically includes a searcher’s IP address, location, browser, language, the date and time of the visit and similar information. Beginning today, Blekko says it will delete that personal search information within 48 hours. And if you’re logged in to your Blekko account while searching, Blekko says it won’t keep a record of what you search for.

Yahoo recently made the surprising announcement that it would store data for 18 months, substantially longer than its previous 90-day retention policy. In 2008, Google announced that it would anonymize IP addresses after nine months. Bing currently retains search data for six months.

There are search engines that retain personal data less than Blekko’s 48 hours; actually, it would be more precise to say that they don’t even collect personal data in the first place. Both Duck Duck Go and Startpage (formerly IxQuick) have a policy of not collecting personal information from searchers.

Blekko also made a pair of other privacy-related announcements today:

First, “HTTPS Preferred” is a system that will automatically send searchers to secure, HTTPS websites (if available) when a searcher clicks a link in Blekko’s search results. Second, “No Ads” and “SuperPrivacy” are new privacy settings that allow users to search without ads and limit Blekko’s logging of search queries.

Related Topics: Blekko | Channel: Consumer | Legal: Privacy


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide