• ksaxoninternet

    Brilliant insights Brad – I’ve been considering using CPA bidding on some smaller campaigns, but had been putting off by things I’d read suggesting that you need much more than the minimum conversions to get meaningful results. Definitely going to review that decision now!

  • http://twitter.com/DorotaUmeno Dorota Umeno

    Great post. I had a similar early “so-so” experience with CPA bidding, so this is very useful to know that it’s “safe to get back in the water”. Just so I understand, when you created your new “well-organized” test campaign, you moved over select (best performing) ad groups and keyword-ad copy pairings from the “legacy” campaigns to the new campaign and presumably left only the remaining ad groups on in the legacy campaigns, correct?