• http://www.manta.com drneville

    Seems like there is a meta-measure here somewhere– something akin to the “Newton” in measuring gravity– which is (# of searches landing on 3rd party websites from search engine X) in relation to (total # of searches on search engine X).

    Interpretation: the greater the value, the more query clicks are escaping the “gravitational pull” of the search engine. Would love to see how this has been trending over time.

  • http://www.silvaheeren.com/ flaco888

    Very interesting. How far will they go…

  • http://www.cpcsearch.com Terry Whalen

    The Google/Yahoo/Bing market share stories are usually so boring – who cares about a percentage point movement either way?

    But this is interesting – thanks, Danny.

  • http://www.everyzing.com Tom Wilde

    Agree-the comscore number reflect searches whereas Chitika is talking about search referrals. Search referrals seems like a better metric, at least for publishers, and Google has held an 80 share for some time. The difference between search share and referral share to me has always been an indicator of search efficacy. Google advantage is that their index is far bigger and far fresher than its rivals, and the relevancy is also stronger. Therefore, more Google users find what they are looking for and click through on results. Search abandon rates are the canary in the coalmine that tell you when your algorithms are working or not. You can bet that Google watches these like a hawk with each tweak to the algos.

    -Tom