“Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box

Want to have your company logo appear in Google search results, similar to the way authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge Graph boxes.

Author Images

Many are familiar with authorship images that appear next to some stories, such as this example:

That’s where I did a search for “google bing,” and one of my own articles came up in the top results. My picture appears next to the article because I’ve gone through the steps to identify myself as an author to Google.

Google isn’t rolling out a form of “publishership” that would allow organizations to have the same thing happen for them. In fact, it even pushed back on speculation earlier this month that the rel=publisher mechanism would soon be used to allow this.

The Knowledge Graph Box & Logos

So, what did Google announce today? A new way to get your company logo within the Google Knowledge Graph box, if Google decides to show one for your company. Consider this example from a search for “lear corp,” which brings up a box:

See how there’s a box to the right of the search results? That’s a Knowledge Graph box, one for Lear. The Lear logo is showing, probably because Google figured out a way to guess that it makes sense to show.

Google’s post today says that Schema.org organization markup can be used now as a way for publishers to tell Google what preferred logo they’d like to appear there.

Google’s post didn’t make it clear that this was happening only for the Knowledge Graph box, causing us to originally write that this was going to put logos next to search listings. However, Google has since clarified that logos do not show next to search results as with authorship, but rather, in the Knowledge Graph box that sometimes shows for companies.

Just using the markup doesn’t guarantee that your logo will be used. It only helps suggest this to Google, which makes the ultimate decision.

Going The Google+ Route

Of course, if you really want your logo in that area in a far more controlled and consistent manner, get on Google+. Consider this:

In that example, in a search for “Search Engine Land,” you can see that a Knowledge Graph / Google+ box appears to the right of the listings. Our logo appears in that box, because we’re on Google+.

I’d say for most companies, doing Google+ is going to be a far more effective way to gain logo visibility than using organizational markup. But the option is there, for those who just don’t want to be on Google+.

Note: We updated our story to reflect Google’s clarification that markup doesn’t lead to logos showing next to search listings but only in the Knowledge Graph box. Thanks to Tom Roberts below in the comments, for spotting this.

Related Topics: Channel: SEO | Google: SEO | Google: Webmaster Central | Top News

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Chris Everett

    So if your authorship snippet is tied to your company website and you integrate this organization markup to your site, how do you foresee Google determining which snippet overrides the other for display? Possible it rotates between the two?

  • http://about.me/usmanlatif Usman Latif

    Probably Google is not ready to implement the Publishership quiet yet. But this should happen sometime in future. Google don’t want to lose an opportunity to have more linked data (search graph) and especially when Google+ authorship is already working great.
    And also, Google+ Local has to play a role as well. Linking G+ Local with Publishership (optionally off course) will be the ideal solution for Google to link content with publishers and prioritize it based on Social Signals. Just my thoughts.

  • Pedro Fumero

    and in that place would add this logo?

  • http://www.iloveseo.net Gianluca Fiorelli

    Rel=”author” is working great just in our industry… the percent of implementation is still quite low outside of the Search Industry.
    Even worst is the grade of implementation of the rel=”publisher”. There are quite many brands “present” on G+ that have not the rel=”publisher” implemented in their site, hence not appearing the G+/Knowledge Graph box in the SERPs for brand name searches.
    For those reason Authorrank is far from being a reality and publishership is not going to be implemented soon, IMHO.

  • http://about.me/usmanlatif Usman Latif

    I can agree to your comment but if implementation is a problem, the same problem is going to be faced by implementation of Schema tags. For blogs, authorship has been working great but I agree it’s not working for other types of websites. However, I still don’t think Google would let lose so much related information. They have to start monetizing Google+ and with KG they can tailor best ads.
    Let’s see how it turns out in the long run.

  • jayce

    how to use and could you share with us screen shoot?

  • http://www.sowhatmedia.co.uk/ Tom Roberts

    From John Mueller this morning:

    “One thing to keep in mind is that the marked up image is not used in the same way that authorship is shown in search results, but rather it may be used when our algorithms choose to show information about your business / website in the Knowledge Graph area next to the search results. ”

    From that, I don’t think we can expect the rel=author pictures equivalent we were hoping for.

  • ShirtlessKirk

    Yes, far better to clutter up HTML with proprietary crap *for the benefit of Google* instead of the supported-for-over-a-decade rel attribute which can benefit *everybody*…

    Perhaps if Schema.org could utilise data-* attributes (and Google follows suit) I might be interested.

  • http://www.facebook.com/people/Mücahit-Güner/100003339168229 Mücahit Güner

    Thank you for this beautiful and informative article Seo

  • Alan

    This comment is just embarrassing LOL! you do know that the head of Google’s web spam team reads this blog from time to time?

  • http://about.me/usmanlatif Usman Latif

    LOL

  • http://www.facebook.com/guy.serwin Guy Christopher Serwin

    Thanks for further clarifying. Our team saw the original last night and got very excited….Oh well, maybe soon

  • Rajesh Magar

    Another great resources for Branding of the company. And now on thing is pretty sure that Wikipedia will going on flood of content. All companies will start writing their own wiki pages and these fascinating Google+ organizational markup to get this Knowledge graph results.

  • Anton Kolonin

    Yet another approach to the same goal – Yandex Islands:
    http://beta.yandex.com/

  • http://www.nrjsoft.com/ Deyan Totev

    So what if I use the mark up and GooglePlus?

  • http://www.facebook.com/mr.larry.kim Larry Kim

    could they make it any more complicated lol

  • Zack F

    It’ll be interesting to see how Google incorporates this in the Knowledge Graph. Generally, new supported markup don’t warrant a post on their Webmaster’s Blog, but for some reason they wanted to promote it – which leads me to believe that this markup may get precedent over others. Also, I just created a simple generator for this particular markup (organizational logo’s) – http://www.microdatagenerator.com/organization-logos-schema/. Hopefully it’ll save you a minute or two if you decide to use it (feedback is always welcomed).

  • steve blackburn

    rel=publisher only works on your home page and can not be used in addition to rel=author or any other snippets that display a logo/graphic. Also rel=publisher isn’t live yet sadly.

  • http://ianmacfarlane.com/ Ian Macfarlane

    You can always use meta tags

  • http://www.hireawiz.com/ HireAWiz

    Thank you Danny, this is a great article. You can use the Google Rich Snippets Testing Tool found here: http://www.google.com/webmasters/tools/richsnippets to see what your search results will look like.

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