• http://www.facebook.com/people/Ben-Guest/100002606955053 Ben Guest

    just wow

  • Jody Olaes

    Is that Marketing Sherpa report from 2010 still relevant?

  • http://www.toprankmarketing.com/ leeodden

    “Converged Media” has another name: “marketing”

  • http://twitter.com/DerekEdmond Derek Edmond

    Good point! Thanks for stopping by to comment Lee; it is appreciated. I would say that the big change factor with converged media is that marketers really need to combine analysis of success (failures) in multiple mediums more than ever. 

    I have definitely seen the situation where the three mediums associated are run in silos. It seems more common than not in more established organizations

  • http://twitter.com/DerekEdmond Derek Edmond

    Would you refresh my memory on the specific survey of reference Jody?

  • http://www.facebook.com/danielmckay1987 Daniel Dean

    First line reads “In a recent Forbes article, the the popular,”