Cuil Fast Test – Relevancy Isn’t A Google Killer
Now that Cuil is
live, I wanted to do a few fast queries to get a sense of how it seems
to stack up against Google. With the huge caveat that nine queries are far
from letting anyone conclude anything, I still didn’t come away with a sense
that Cuil has Google-beating relevancy. Instead, it has some flaws though, admittedly, is
better than many start-up search engines appear out of the box. Queries I
miserable failure: Cuil has suggested it wouldn’t be vulnerable to
the Googlebomb that
made President George W. Bush rank at the top of Google for years for
this phrase. Not so. Bush
shows up at
number two (reading right to left).
cars: Cuil said they’d feature a variety of subjects for a query.
So for [cars], I’m wanting to see pages for both automobiles and the movie
"Cars," as I get with
Google. This doesn’t happen.
Indeed, the movie doesn’t even appear as a related category to explore.
jaguar: Another good query for testing if a variety of subjects
come up, as jaguar can refer to the game console, the car or the animal
(among other things).
Cuil gives me all three,
while Google misses the gaming system. But Cuil puts me off with this
description for the "Save The Jaguars" page:
Every two years, Search Engine Land updates our Periodic Table Of SEO Success Factors. It's that time again, and we're inviting our readers to help us with the process. The goal of the table is to cover the broad factors of search engine...
Do you cringe when you see a typo in a headline? When you see “Adwords” instead of “AdWords,” does it drive you crazy? Do you write comments on posts pointing out grammatical errors in the text? Well, here’s your big chance...
Oh hey there, search marketer. Glad to see you. We're always glad to see you, in fact - whether it's here, or on Facebook, Twitter, Google+, LinkedIn - the usual suspects. But did you know that Search Engine Land is on...
If you have journalism experience, love to edit and are familiar with the online marketing industry, we may have the perfect opportunity for you! The Search Engine Land/Marketing Land editorial team is growing again. We're now accepting applications for an Associate...
Notice anything different today? I sure hope so, because we've just launched the new Search Engine Land website! This is Search Engine Land's first redesign since March, 2011. Our sister site, Marketing Land, has also been relaunched. While both sites obviously...
We've grown again! Third Door Media, the company that produces Search Engine Land and Marketing Land, is excited to welcome Martin Beck to our editorial team. He joins the team as our new Social Media Correspondent, and his first day will...
It's been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It's the rise of hyperactive attention in this...
This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword Tool and keyword referral data, search marketers of all stripes have had to make...
Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community...
Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of...
With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google's spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively). Additionally, many...
As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google's Knowledge Graph Carousel for...
This is a quick reminder that we're surveying our readers about which brands you think of first in different marketing technology categories. Take Marketing Land's brief Marketing Technology Brand Survey and you could win an iPad Air or other great...
What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land's brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing...
We’ve got a special request of our Search Engine Land readers. Please take our 2-minute audience survey! If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to Search Engine Land’s...
I'm pleased to announce that we've made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we're moving some of our columns from Search Engine Land to Marketing...
Search Engine Land keeps growing our staff! Today, we're happy to announce that Lauren Litwinka is coming on as our new Community Editor while Monica Wright moves up into a new Director Of Audience Engagement position. Lauren will be directly interacting...
Earlier this month, we announced the addition of Mobile as a new SEO element in the updated Edition of the Search Engine Land Periodic Table of SEO Success Factors, following a Google announcement that mobile site optimization is a factor in...
The only constant in search is change. The Periodic Table of SEO was created in 2011 to summarize the major factors that comprise search engine optimization. But, it's time to update the table to review those ranking factors and make sure...
We've filled three positions on our editorial team and it's a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She'll be covering...
[conservation] [adopt a jaguar] [news] [resources]
That’s easily fixed, but descriptions are important for generated
relevancy among searchers. I’m also not certain why schrodinger.com comes up
in the top results.
viagra: Seeing URLs for utahpheasantsociety.org (which redirects
to a Viagra selling site) or a page called "EuroDNS & Domain Name Parking
Page" for Cuil’s
results are off-putting, but they do have the official site as well as
the FDA. Of course, Google has both, and with the FDA it points right at the
FDA’s page on Viagra.
Getting patents.cos.com first, then being told that patent search is no
longer available there and to visit the US Patent Office, is disappointing.
Getting the US Patent office listed fifth is also disappointing. Getting the
Wikipedia Page on the Google Patents service, rather than patents in
general, yet another disappointment. Google lists the US Patent office first
and the general Wikipedia page on patents third.
new york: Well,
getting only three results tells me something’s just not right with Cuil
danny sullivan: Ego search time! Ego searches are a terrible way
for anyone but an individual to usually measure relevancy, but they’re often
done and search engines are assessed individually on them. For me, it’s all me!
The race car driver isn’t to be found! He gets one listing on Google.) Cuil
old place I used to write at (Search Engine Watch) first, rather than Search
Engine Land (as
Google does — the old place comes up third). My personal blog at
daggle.com isn’t listed — Google has it. Both have my Wikipedia page.
Google has my Twitter page and my main page from my consulting web site.
annie williams watercolour: One of my favorite artists; in the
past I’ve found virtually little about her on the web. This search
gives me 14 results from Cuil, though only 7 are listed. Her Wikipedia
page doesn’t come up, probably because it spells "water colour" as two words.
Google, supposedly less comprehensive, gives me 777,000 matches! OK, skip
the numbers — something’s probably not right with Cuil’s counting. Still,
Google gets me her Wikipedia page plus a BBC Radio 4 interview — something
doesn’t have at all.
17 palms oasis: A cool place in California’s Anza Borrego dessert
where people leave notes to each other in a diary box under one of the
palms. Cuil’s first page of results all look very on-target and relevant.
Google’s are also good, though the last about Kauai isn’t on the main
subject I had in mind.
Let me end with a caveat again. To measure relevancy, you want to run a
battery of tests on a variety of different subjects. Lots and lots of them,
and have a number of people share their own subjective experiences. My
from 2002, "In Search Of The Relevancy Figure," goes into depth about this.
Despite my call then and my 2005
"Screw Size! I Dare Google & Yahoo To Report On Relevancy," we still lack
this type of metric or testing body. As a result, a different set results
could show Cuil (or another search engine) as more relevant than Google —
or not. But the lack of such testing means that no one (not even Google) can
authoritatively claim that title.
(Some images used under license from Shutterstock.com.)
Get the best search news, tips and resources, delivered each day.