Sign up for our daily recaps of the ever-changing search marketing landscape.
Cuil Fast Test – Relevancy Isn’t A Google Killer
Now that Cuil is
live, I wanted to do a few fast queries to get a sense of how it seems
to stack up against Google. With the huge caveat that nine queries are far
from letting anyone conclude anything, I still didn’t come away with a sense
that Cuil has Google-beating relevancy. Instead, it has some flaws though, admittedly, is
better than many start-up search engines appear out of the box. Queries I
miserable failure: Cuil has suggested it wouldn’t be vulnerable to
the Googlebomb that
made President George W. Bush rank at the top of Google for years for
this phrase. Not so. Bush
shows up at
number two (reading right to left).
cars: Cuil said they’d feature a variety of subjects for a query.
So for [cars], I’m wanting to see pages for both automobiles and the movie
"Cars," as I get with
Google. This doesn’t happen.
Indeed, the movie doesn’t even appear as a related category to explore.
jaguar: Another good query for testing if a variety of subjects
come up, as jaguar can refer to the game console, the car or the animal
(among other things).
Cuil gives me all three,
while Google misses the gaming system. But Cuil puts me off with this
description for the "Save The Jaguars" page:
Every two years, Search Engine Land updates our Periodic Table Of SEO Success Factors. It's that time again, and we're inviting our readers to help us with the process. The goal of the table is to cover the broad factors of search engine...
I wasn't exaggerating with that title. Sure, we cover a lot of Google-related news here on Search Engine Land, but now it can be definitively stated that it's (in part) because that's what you, our readers, crave. We tallied all of...
Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside...
Each year brings a plethora of changes to search engine optimization, and 2016 was no different. From the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest...
This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes,...
At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be...
Santa has his own Naughty & Nice list, and we do, too. Yes, it's that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal in the...
We're growing! Search Engine Land has a new sibling with today's launch of our new editorial website, MarTech Today. As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or "martech" as it's...
While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive -- a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the...
It's tough being an SEO practitioner. Every time you think you've got the best practices down, some new development comes along that forces you to change your tactics or adjust your strategy. From algorithm updates to SERP layout adjustments to new search features, optimizing...
The past year has seen many interesting developments in the paid search world. Google released TrueView for Shopping ads, giving advertisers the ability to feature their products alongside their TrueView in-stream video ads. Yahoo's Gemini platform expanded its reach to Yahoo's desktop search...
When Google Webmaster Trends Analyst John Mueller said earlier this year that webmasters should "try to avoid" link building for SEO, many took this as a clear and unambiguous sign that link building as a practice was done for. As search engines continue...
Search engine optimization (SEO) is important for any business with an online presence -- but for those that serve a specific geographical area, it's crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that...
If you have journalism experience, love to write and are familiar with the social media marketing landscape, we may have the perfect opportunity for you. Third Door Media is accepting applications for a Social Media Reporter position, which is described in...
Third Door Media is expanding its coverage of the fast-growing marketing technology space -- "martech," as it's commonly called -- with the hiring of a new full-time writer. We're excited to announce that Barry Levine formally joins us today as...
We’ve got a special request of our Search Engine Land readers. Take our two-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win one of three $50 Amazon Gift Cards. You...
We are pleased to announce that the official app for reading and sharing all of the news we post daily on Search Engine Land is now available in both the Apple/iTunes App store and on Google Play. Along with the launch...
Do you cringe when you see a typo in a headline? When you see “Adwords” instead of “AdWords,” does it drive you crazy? Do you write comments on posts pointing out grammatical errors in the text? Well, here’s your big chance...
Oh hey there, search marketer. Glad to see you. We're always glad to see you, in fact - whether it's here, or on Facebook, Twitter, Google+, LinkedIn - the usual suspects. But did you know that Search Engine Land is on...
If you have journalism experience, love to edit and are familiar with the online marketing industry, we may have the perfect opportunity for you! The Search Engine Land/Marketing Land editorial team is growing again. We're now accepting applications for an Associate...
[conservation] [adopt a jaguar] [news] [resources]
That’s easily fixed, but descriptions are important for generated
relevancy among searchers. I’m also not certain why schrodinger.com comes up
in the top results.
viagra: Seeing URLs for utahpheasantsociety.org (which redirects
to a Viagra selling site) or a page called "EuroDNS & Domain Name Parking
Page" for Cuil’s
results are off-putting, but they do have the official site as well as
the FDA. Of course, Google has both, and with the FDA it points right at the
FDA’s page on Viagra.
Getting patents.cos.com first, then being told that patent search is no
longer available there and to visit the US Patent Office, is disappointing.
Getting the US Patent office listed fifth is also disappointing. Getting the
Wikipedia Page on the Google Patents service, rather than patents in
general, yet another disappointment. Google lists the US Patent office first
and the general Wikipedia page on patents third.
new york: Well,
getting only three results tells me something’s just not right with Cuil
danny sullivan: Ego search time! Ego searches are a terrible way
for anyone but an individual to usually measure relevancy, but they’re often
done and search engines are assessed individually on them. For me, it’s all me!
The race car driver isn’t to be found! He gets one listing on Google.) Cuil
old place I used to write at (Search Engine Watch) first, rather than Search
Engine Land (as
Google does — the old place comes up third). My personal blog at
daggle.com isn’t listed — Google has it. Both have my Wikipedia page.
Google has my Twitter page and my main page from my consulting web site.
annie williams watercolour: One of my favorite artists; in the
past I’ve found virtually little about her on the web. This search
gives me 14 results from Cuil, though only 7 are listed. Her Wikipedia
page doesn’t come up, probably because it spells "water colour" as two words.
Google, supposedly less comprehensive, gives me 777,000 matches! OK, skip
the numbers — something’s probably not right with Cuil’s counting. Still,
Google gets me her Wikipedia page plus a BBC Radio 4 interview — something
doesn’t have at all.
17 palms oasis: A cool place in California’s Anza Borrego dessert
where people leave notes to each other in a diary box under one of the
palms. Cuil’s first page of results all look very on-target and relevant.
Google’s are also good, though the last about Kauai isn’t on the main
subject I had in mind.
Let me end with a caveat again. To measure relevancy, you want to run a
battery of tests on a variety of different subjects. Lots and lots of them,
and have a number of people share their own subjective experiences. My
from 2002, "In Search Of The Relevancy Figure," goes into depth about this.
Despite my call then and my 2005
"Screw Size! I Dare Google & Yahoo To Report On Relevancy," we still lack
this type of metric or testing body. As a result, a different set results
could show Cuil (or another search engine) as more relevant than Google —
or not. But the lack of such testing means that no one (not even Google) can
authoritatively claim that title.