• http://www.altaresources.com/ Cory Grassell

    I’m a writer, and I deeply appreciate the value of video. After working closely with our video producer, I can admit that video should not be reserved as the final piece of the puzzle. It should be ongoing, a simultaneous effort. We’re currently using videos to complement, even replace in some cases, some features such as case studies. Viewership is higher among audiences that have limited attention spans.