George Aspland

George Aspland

George Aspland is founder and President of eVision, providing Internet marketing services to companies and organizations for over 14 years. eVision helps its clients grow their business by increasing targeted traffic to their web sites while improving the ability of the web site to convert those visitors into inquiries, leads, and new business

Content

How To Get Started With Keyword Research & Content Creation

Sometimes, the best path to success in SEO is going back to the basics of good old fashioned keyword research and content creation with the end goal in mind: the customer and the conversion. In this article, I’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is […]

SEO

How To Develop Helpful Content To Improve Visibility & Conversion

In this article, we’ll look at another website that was submitted for review from a “Keywords and Content” point of view. The site is Shipping 2 USA, a free service where “you get the lowest quote for shipping to/from the USA.” Add Helpful Information To Your Website I see that the folks at Shipping 2 […]

SEO

Content Ideas For An Ecommerce Site

In this article, we’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is WindyCityParrot.com an ecommerce site that sells “everything for exotic birds”. (Note that this is not a SEO site review or user experience review.) Windy City Parrot is doing an excellent job with keyword […]

SEO

9 More Content Development Ideas For Increased Visibility

In the first article in this series, I outlined 10 ideas for adding content to a website and other venues to help improve organic visibility. In the last article, we covered 10 more ideas. With today’s piece, you’ll have a grand total of 29 content development ideas to get working on. These additional content ideas […]

Link Building

10 More Content Ideas To Improve Organic Visibility

In my last article, I outlined 10 ideas for adding content to a website and other Web venues to help improve organic visibility. Here are 10 more content ideas that should help improve organic visibility, incoming links and social engagement, and often help increase conversions on a website. 1.  Surveys If you have a decent amount of […]

Link Building

10 Content Ideas To Improve Organic Visibility

In the past series of articles, we focused on determining what keywords were already generating business for a web site and then optimizing your existing pages to improve organic results for those keywords. In this and some future articles, we’ll cover adding new content to a website as well as other web venues to improve […]

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12 Steps To Optimize A Webpage For Organic Keywords

In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results;  both increase rankings and improve click-throughs from the search listings. If you’ve been following along in this series, we covered the first steps in the previous two articles. 1. Choose The Keywords To Focus On […]

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How To Prioritize Keywords For Optimization Based On Organic Competition

Previously in Organic Keywords: The First Step In Search Engine Optimization, I covered how to use Google Analytics to choose the organic keyword phrases to focus on first in your optimization efforts: those keywords already contributing to the business goals. We then looked at how to use Google analytics to help “map” those keywords to existing […]

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Organic Keywords: The First Step In Search Engine Optimization

In this and some following articles, I’ll outline the steps we’ve developed over the years to optimize pages to improve organic search results – not just rankings, but click-throughs and conversions, too. The first step is to choose the keywords to focus on and then map those keywords to pages on the site. Choosing Organic […]

Link Building

How To Use LinkedIn To Improve Organic Visibility

I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, why weren’t those links appearing […]

Content

A Step By Step Guide To Effective Online Article Marketing – Part II

Effective article marketing is not about submitting articles to article submission sites. Effective article marketing is about writing quality articles that are useful or interesting to your market, using some on your own website and getting some published on other related websites. Previously in A Step By Step Guide To Effective Online Article Marketing, I covered […]

Content

A Step By Step Guide To Effective Online Article Marketing

Online article marketing can effectively improve organic search results in a number of ways: Improve visibility for your target keyword phrases Obtain traffic for additional (long tail) keyword searches Assist in building awareness and reputation Increase targeted traffic from other quality related websites Helps attract more incoming links to your site Helps make your website […]

Analytics & Conversion

How To Increase Organic Keyword Conversions – Part II

Previously in How To Increase Organic Keyword Conversions, we covered how to use Google Analytics to determine the entrance pages people are landing on after clicking through from organic keyword listings in search engines. We showed you how to look for typical issues with entrance pages that hurt conversions such as files with no navigation, old […]

Content

How To Increase Conversions For Organic Keywords

Once your website starts getting at least some traffic from organic search queries, you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results. You can use Google Analytics to choose what keywords to focus on and to check the entrance pages […]

Google Analytics

8 Necessary SEO Steps During A Website Redesign

Following these simple steps could help improve the immediate impact on search results for a new website, and help avoid the often significant reduction in search traffic after a website is re-launched. Website owners often wait until after their site is redesigned and launched before getting a SEO expert involved. Unfortunately, this can lead to […]