Do A Google Search From Yahoo.com? Maybe…


Is it possible that, say a couple years from now, you might visit Yahoo.com and its Bing-powered search engine, but actually search Google, instead?

It seems so. PaidContent reports on Yahoo’s appearance Wednesday at the 2009 Deutsche Bank Technology Conference, where Burke Colligan, a senior director for Yahoo Front Doors — the company’s user experience group — said it’s possible the company may someday allow Yahoo users the choice to search a different search engine from the Yahoo home page.

“Right now, we’re not doing that but long-term that may not be out of the question. We want to provide the best experience for the user and, in some way, if that was the best experience for the user we might be open to that.”

When Yahoo and Microsoft announced their search deal in late July, the primary story was that Microsoft would provide Yahoo’s search results, but Yahoo would continue to “own the user experience.” One suspects that Microsoft didn’t think about the possibility of that user experience including a Google search option.



Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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