• http://jeffdownerbailbonds.com/ Jeff Downer Indianapolis IN

    Here’s an anecdote that’s on point with your post. Lately I have been receiving significant converting traffic from mobile users that isn’t even sent to my website.

    It’s Siri, sending folks to my phone.

  • Wesley Picotte

    Bryson, I really enjoyed this post.

    This is such an interesting topic, and a challenging one to fully parse, but mobile search behavior and context is clearly distinct from desktop search.

    I just recently helped a colleague understand a disparity in the analytics data of his personal blog between mobile traffic delivered from social platforms and traffic form mobile search. Specifically, Twitter delivers a higher percentage of traffic to his site via mobile when measured against all traffic from Twitter than does organic search. And, as his blog audience has grown, mobile contribution from social platforms has roughly followed the growth curve while mobile search traffic from Google flatlined.

    He worried aloud about an algorithmic penalty based on his site’s mobile experience. I posited that, since his blog (1) is still somewhat new (2) not rigorously search optimized, (3) does not include a mobile-specific version, and (4) covers a specialized B2B space, that he’s seeing search behavior at work.

    His blog receives search impressions for relatively long-tail-ish terms, while terms typically used for mobile search are one to two words in length. Since he has not optimized for search (let alone mobile search), and does not have a mobile-specific version of his site, this is a clear [potential] bottleneck for contribution from mobile search. Meanwhile, social networks are effectively for content curation (or broadcasting content curation) and a likely place for his audience to find the type of subject matter he addresses while mobile.