Don’t Want Your Searches Encrypted? Add ?nord=1 To Your URL Parameters

google-ssl-logo-1319029457Not interested in having Google encrypt and secure your searches for some reason? Well, now there is a way to stop Google from forcing you to search using Google SSL search, as it made everyone use last month. All you need to do is add ?nord=1 to the Google URL parameter.

For example, searching Google for SSL would bring you to this secure URL. Trying to remove the https in front of it, will still bring you to the https version.

https://www.google.com/search?q=ssl

But if you add ?nord=1 and drop the https, the URL will stick on the non-SSL version.

http://www.google.com/?nord=1#nord=1&q=ssl

Of course, if you run your network, you can always change the cname details to remove SSL. Here is the technical documentation on how to remove SSL at the network level.

I learned this while attending a recent Webmaster/Search Helpdesk Hangout.

As you know, virtually all searches done on Google are now encrypted, whether users want that or not (most probably do). For more about the change, see our previous article: Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks.

Related Topics: Channel: SEO | Google: Web Search | Legal: Privacy | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • PmC

    Why would you ever actually opt-out of encryption? Is this for companies that want to monitor their employees’ searching habits?

  • Colin Guidi

    Barry, playing the ‘what if’ game for a second.

    If every user on Google leverages the URL parameter you detailed, does that mean GA will now begin to show their kw query again?

  • Farrell McGovern

    Of course you know why they chose “fnord” or “?nord”!

    https://en.wikipedia.org/wiki/Fnord

  • http://www.kyleeggleston.com/ Kyle Eggleston

    only one way to find out… give it a test.

  • http://www.kyleeggleston.com/ Kyle Eggleston

    only one way to find out… give it a test.

  • http://www.mara99.com/ mara99.com

    Does it make any difference?

  • http://luckyboost.com/ menachem rosenbaum
  • http://www.linkworxseo.com/ Link Worx Seo

    Just seems like a lot of trouble to make something happen. I am more curious about how some of the software vendors are going to cope with the change.

  • Pat Grady

    ?nord=1&utm_source=GoogleLikeTheOldDays&utm_medium=HelloLonelySeoKeywordReport&utm_term=Supercalifragilistic&utm_content=HTTPS-Fail&utm_campaign=YoMamaNeedsKeywordData

  • Gareth Mailer

    No point as far as I can see?

    Obviously, it would be a lot more useful if we could implement this for visitors…

  • MattStorms

    Score, +HelpDeskHangouts gets some love.

  • http://www.xn--miljbil-d1a.info/ Jimmy Wirsborg

    Encryption is a good thing. Seriously stop crying about it.

  • Skraggy

    In theory yes, but Google would soon put a stop to it working if that were the case

  • http://faktor.biz/ Krzysztof Furtak

    It’s “for-now” solution. I think it’ll take a week or two and Google will stop it.

  • Colin Guidi

    Agreed. But check this out, went into Chrome today to do some browsing, and I actually had the ?nord=1 URL parameter appended for me by Google. Did a query for ‘cats’ (of course) and this was my default URL: http://www.google.com/webhp?nord=1#nord=1&q=cats

    Not sure if it’s a bug or not, but without doing anything Google has appended the URL parameter for me. Oh, and yes, I was signed into my G account.

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