Doonesbury Comic: We Need A Company Slogan; Don’t Be Google


Yesterday’s Doonesbury comic strip mocks Google’s company motto and slogan of Don’t Be Evil. The new “Z + Z Bud” company wants to add a company motto to their branding and they think long and hard about what it should be.

They said, Google uses “Don’t Be Evil” and they get “called on it every day,” and then list the reasons on why they are called on being evil daily. So the “Z + Z Bud” company decides to go with the company slogan, “don’t be Google.”

To see the full comic strip, visit this page.

Here is the transcript:

Hmm… Feels like we’re still missing something…

But what?

I know – A Motto!

Nephew, I think Z+Z Bug needs a motto, some sort of company slogan.

Like what?

Not sure, but it can’t be something that creates false expectations…

Google chose, “Don’t Be Evil” and they get called on it every day…

They’ve had issues with privacy, copyright, censorship, page ranking, search results, cached data, restraint of trade, anti-trust, energy consumption, tax avoidance and political donations!

How about “Don’t Be Google”?

Perfect! Sounds ethical, but doesn’t overpromise!

Related Topics: Channel: Industry | Google: Critics


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide