DuckDuckGo has added new “zero click” information from Zanran to its search results, giving users quicker access to some of the deeper web content that Zanran offers.

You may remember Zanran from my profile last year, Zanran: New Search Engine That Unearths Data In Charts, Graphs & Tables — it’s essentially a search engine for data that often gets lost in PDFs, Excel documents and even images.

The new integration into DuckDuckGo is about a week old, and can be seen on queries like [aircraft production brazil], [adult obesity prevalence in indiana] and [child poverty uk 2012].

Zanran co-founder Jon Goldhill says the integration is very strict right now; i.e., they’re giving DuckDuckGo data only when the query is almost certainly a search for data. “For example, the query ‘malaria incidence in India’ is explicitly quantitative,” he says. “But the query ‘malaria India’ is vague and might include an interest in data/stats.”

In addition to the new integration with DuckDuckGo, Zanran has also recently rolled out a new logo and design interface.

Related Topics: Channel: Consumer | DuckDuckGo | Search Engines: Academic Search Engines | Search Engines: Other Search Engines | Search Features: Direct Answers

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

Connect with the author via: Email | Twitter | Google+ | LinkedIn