DuckDuckGo Passes 2 Million Daily Searches

duckduckgo-logoDuckDuckGo, the upstart search engine that hangs it hat on protecting its users’ privacy, hit a new milestone on Monday: its first day with two million direct searches.

According to the company’s traffic page, DuckDuckGo saw 2,211,203 direct searches on Monday — up about 400,000 over Sunday’s searches. The phrase “direct searches” refers to humans that conduct searches on It doesn’t include bot/API searches, which — in DuckDuckGo’s case — is averaging another 16+ million searches per day this month.

The letters on the chart below are annotations that help explain the ups and downs shown on the chart. In this case, the “P” refers to DuckDuckGo founder and CEO, Gabriel Weinberg, making an appearance Monday on Bloomberg TV in a segment that’s titled (online), “The Search Engine that Vows Not to Track You.”


Yesterday’s TV appearance — and DuckDuckGo’s traffic spike — was no doubt inspired by all of the coverage and awareness of the PRISM scandal that has brought into question what Google, Microsoft (Bing), Yahoo and others are allowing in terms of government access to user data.

DuckDuckGo reached a million daily searches in February 2012 thanks to interest that was generated by Data Privacy Day. Prior to that, it first arrived on many people’s radar when it launched, a website that details how Google tracks searchers and how DuckDuckGo doesn’t.

Two million searches is a sign of DuckDuckGo’s continued growth, but it’s still a tiny fraction of the billion+ daily searches that Google says it gets worldwide.

Related Topics: Channel: Consumer | DuckDuckGo | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • LikeIT

    Not bad at all.
    A little more optimization and will make a great job this engine.

    The results should be more various.

    good luck.

  • Splashsys Webtech

    I am glad to see an
    article on this. I appropriate you work.

  • Rob Jenkins

    I would be interested to see how long the residual effect lasts from a tv appearance. Just this blog post alone has me trying them for searches.

  • Shane_Perkins

    They do not offer a free service as they have sponsored ads, this is not tracking this is triggering adverts based on searches.

  • Artash Arakelyan

    Good for them but I still use Google to find about them (and lots of other readers do), which means it’s funny that DuckDuckGo can ”challenge” Google :)

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