Expedia Becomes A New York City Hotel After Google’s Pigeon Local Update

On July 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, there are always bugs, unexpected outcomes and less relevant results. A search for […]

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On July 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results.

But like with any new algorithm launch, there are always bugs, unexpected outcomes and less relevant results.

A search for [New York Hotels] in Google brings up the local carousel, with hotel options you’d expect, and some you wouldn’t expect.

We have the Sheraton, Hilton, Marriott and others. But we also have Expedia, the travel search engine, coming up as a hotel you can purchase a stay at for a night or two. Why?

If you looked at Expedia’s Google+ local listing you would have seen it is listed in the travel category. Someone at Google recently changed it to a “Corporate Headquarters” category. This should fix the issue and no longer bring up Expedia in the search results for that query, over time.

Google was made aware of the issue and they acknowledged that this is not the expected outcome from the new local search algorithm. They are indeed working on fixing the results and improving them over time.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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