Done Deal: Facebook Buys FriendFeed

Previously rejected by Twitter, Facebook has bought FriendFeed, instead. The official release is on Facebook, and FriendFeed’s Bret Taylor has posted about it on the FriendFeed blog.

Though Facebook has long been competing with MySpace for social networking supremacy, it’s been eclipsed in some ways by the immediacy of Twitter and, to a lesser degree, FriendFeed. While Facebook has become more Twitter-like recently, it’s still a different animal altogether.

In buying FriendFeed, Facebook gets a very similar set of tools as if it had bought Twitter (some would say a better set of tools). FriendFeed recently launched its own real-time search tool that looks remarkably like the search experience on Twitter (and also see What Is Real Time Search? Definitions & Players).

All 12 FriendFed employees will join Facebook now, and the four FriendFeed founders — all ex-Googlers — will take “senior roles on Facebook’s engineering and product teams,” the release says. Financial terms of the deal were not released.

There’s more discussion on Techmeme.

(Note: Headline changed after one person pointed out a possibly offensive meaning in the original that was unintended.)

Related Topics: Channel: Social | Facebook | Search Engines: Real Time Search | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.brickmarketing.com nickstamoulis

    This is great news…I read in the Wall Street Journal that a major reason is to utilize the development resources of Friendfeed to help build up the development staff of Twitter.

  • http://www.tag44.com tag44

    Well now everyone is acquiring there competitors to sustain in this internet market.

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