Though Facebook has long been competing with MySpace for social networking supremacy, it’s been eclipsed in some ways by the immediacy of Twitter and, to a lesser degree, FriendFeed. While Facebook has become more Twitter-like recently, it’s still a different animal altogether.
In buying FriendFeed, Facebook gets a very similar set of tools as if it had bought Twitter (some would say a better set of tools). FriendFeed recently launched its own real-time search tool that looks remarkably like the search experience on Twitter (and also see What Is Real Time Search? Definitions & Players).
All 12 FriendFed employees will join Facebook now, and the four FriendFeed founders — all ex-Googlers — will take “senior roles on Facebook’s engineering and product teams,” the release says. Financial terms of the deal were not released.
There’s more discussion on Techmeme.
(Note: Headline changed after one person pointed out a possibly offensive meaning in the original that was unintended.)