Done Deal: Facebook Buys FriendFeed

Previously rejected by Twitter, Facebook has bought FriendFeed, instead. The official release is on Facebook, and FriendFeed’s Bret Taylor has posted about it on the FriendFeed blog.

Though Facebook has long been competing with MySpace for social networking supremacy, it’s been eclipsed in some ways by the immediacy of Twitter and, to a lesser degree, FriendFeed. While Facebook has become more Twitter-like recently, it’s still a different animal altogether.

In buying FriendFeed, Facebook gets a very similar set of tools as if it had bought Twitter (some would say a better set of tools). FriendFeed recently launched its own real-time search tool that looks remarkably like the search experience on Twitter (and also see What Is Real Time Search? Definitions & Players).

All 12 FriendFed employees will join Facebook now, and the four FriendFeed founders — all ex-Googlers — will take “senior roles on Facebook’s engineering and product teams,” the release says. Financial terms of the deal were not released.

There’s more discussion on Techmeme.

(Note: Headline changed after one person pointed out a possibly offensive meaning in the original that was unintended.)

Related Topics: Channel: Social | Facebook | Search Engines: Real Time Search | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • nickstamoulis

    This is great news…I read in the Wall Street Journal that a major reason is to utilize the development resources of Friendfeed to help build up the development staff of Twitter.

  • tag44

    Well now everyone is acquiring there competitors to sustain in this internet market.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide