Sign up for weekly recaps of the ever-changing search marketing landscape.
Facebook Now Grouping News Feed Stories By Topic
Today Facebook announced that changes have been made to the way that the news feed displays similar updates from friends. Facebook will essentially group posts together in the news feed if they are on the same topic. This will operate very similarly to the grouping that occurs when multiple friends share the same link.
The interesting element to this is the fact that it appears that Facebook is taking some liberties with the way the grouping occurs. In the above example, only one of the updates features a link to the Harry Potter page while the others simply mention “Harry Potter flick” and “Harry Potter.”
The official statement from Facebook:
You may notice some of your News Feed stories are now grouped together by topic. We want to show you the most relevant and interesting information, and this test is designed to show you trends among what your friends are saying.
Many of the initial comments were negative initially, something not out of the ordinary for Facebook changes.