Facebook Now Grouping News Feed Stories By Topic

Today Facebook announced that changes have been made to the way that the news feed displays similar updates from friends. Facebook will essentially group posts together in the news feed if they are on the same topic. This will operate very similarly to the grouping that occurs when multiple friends share the same link.

The interesting element to this is the fact that it appears that Facebook is taking some liberties with the way the grouping occurs. In the above example, only one of the updates features a link to the Harry Potter page while the others simply mention “Harry Potter flick” and “Harry Potter.”

The official statement from Facebook:

You may notice some of your News Feed stories are now grouped together by topic. We want to show you the most relevant and interesting information, and this test is designed to show you trends among what your friends are saying.

Many of the initial comments were negative initially, something not out of the ordinary for Facebook changes.

Related Topics: Channel: Social | Facebook | Top News


About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.gamerstube.com Joe Youngblood

    i saw this test a couple of days ago for the UFC fight. It was pretty annoying since Facebook didnt do a good job at it. Someone posted a video highlight from an old UFC fight and it was threaded with UFC mentions for the fight last weekend. There are several other things that could get mistakenly threaded together for example usa football and uk football (football vs. soccer) updates might get threaded together.

  • http://www.seoinc.com John E Lincoln

    Nice post Greg. Thanks for getting this out there. This is all the more reason to pay attention to Facebook feed optimization.

  • http://about.me/stacyk Stacy Kowalchuk

    I’m wondering how broad the topics will be. Is it limited to proper nouns such as brand names, titles, people, etc? Or will they start to group posts that mention dogs, soap, morning jogs and other broad terms?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide