• http://bret.appspot.com/ Bret Taylor

    This is Bret Taylor, CTO of Facebook. I just wanted to clarify a couple of things.

    First, Open Graph-enabled web pages have been appearing in search since the product launched in april. This is not new and not indicative of a change in strategy.

    Likewise, only the pages you have personally liked appear in your personalized search results. While we plan on increasing the pages’ distribution through search in the future, right now, search is not the focus of the team working on product. We are focused on discovery and enabling users to build out their profile by liking things around the web.

  • http://bret.appspot.com/ Bret Taylor

    I had a typo in my original comment: only those pages your friends have liked will appear in your search results (not just the pages you have personally liked)

  • http://searchengineland.com/ Danny Sullivan

    Bret, thanks much for your comment and clarification. Appreciated!

  • http://traffic-jockey.com Jamie Barclay

    Thanks Bret for that clarification. But nontheless, this is a great post. Thanks for sharing.

  • http://janetstories.tumblr.com JanBrady

    Ok! I noticed something very big today when searching in Facebook and it lead me to this blog post. My obscure one page website….that has got to be worked on badly totally came up in a Facebook search under Bing. My eyeballs did a double take. How? Why? did my page come up? Nothing links me to it. It is just a simple little place-card one page thing until the real site is up. If they are going to FAVOR Bing and not Google…..everyone better snap to it and get going on the Bing Bandwagon!! I know I am….I am going to do the site myself tonight and get it up and looking good now. Decided not to spend money on a graphic person that is tied to GoDaddy – too many problems lately with them so I am off to do things myself. Thanks for shedding some light on this. All those past Google employees want to slay the beast…….and by siding with Bing – they show their power. Everyone start fine tuning your marketing now!

  • http://www.articlesbase.com/pets-articles/dogpedic-reviews-where-to-buy-dog-sleep-system-2612118.htm eleanloui

    “”If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”

    Google should not offer any privacy controls, then, in a single product of theirs. They should not tout “security” as important in their products. After all, why have *any* privacy if it’s not important?

    But they do this. It is a completely hypocritical thing for their CEO to say one thing but the company itself provides the opposite opinion through every single one of their products. Dogpedic

  • http://www.doyoualoha.com mkematt

    Although I believe that Facebook has a long way to go before it can compete against the likes of Google, we may be finally looking at the initial stages of true “Personalized Search”.

    Think about it! Facebook collects mass amounts of personal information from its constituents (likes, comments, friends, family, connections, etc.). It has a large database of unique, individualized statistics in which to provide highly targeted search results (once Facebook gets the search aspect better integrated into their site). This is one area where the big 3 have tried and failed miserably.

    The very nature of the Facebook platform allows them to capitalize more heavily within this area of search than any other site before its time. I’m not saying that this is a definite. I’m saying it’s a very strong possibility (as a long-term strategy anyway).