Facebook To End Sponsored Search Ads — For Now

facebook-search-featuredFacebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out.

Facebook told me this morning that, as a practical matter, most of the sponsored results in search were for app installs. Accordingly, Facebook wants marketers to use mobile app install ads and Page post link ads for the time being as alternatives to sponsored results.

The following is a statement issued today by Facebook:

In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.

Sponsored search results were originally developed before Graph Search. And, as mentioned, Facebook wants to rethink search ads for its new Graph Search offering.

This move is also consistent with Facebook’s recently announced effort to simplify and streamline its ad products.

Related Topics: Channel: Search Marketing | Facebook | Facebook: Facebook Search | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://www.v2interactive.net/ Josh

    The what? I’ve never used FB search, TBH.

  • Larry Kim

    facebook search ads are a joke. actually all facebook advertising makes me laugh. they need some new product leadership there.

  • Pat Grady

    Already? Do we have a website that records people who said FB Sponsored Search would be a G Search killer, I’m in an I told you so mood. Tell me later, best served cold and all that.

  • MOS SEO Services

    Facebook actually doing something good to help Internet Marketers.

  • http://www.spinxwebdesign.com/ Alan Smith

    Let’s see what will we get new in Facebook for more better use.

  • http://trung.tran.com.au/ Trung Tran

    The search is just not targeted enough. Fix that and more advertisers will come on board.

  • Nebosh Course in UAE

    Thanks you.. very nice info.

  • Eivind Otnes

    Facebook really need more tools that allows advertisers to project impressions, clicks and overall ROI. At the moment FB advertising seems more like throwing in your money and hoping for the best.

  • Priya Sinha

    I i didnt use fb search but after reading this post i can try to search thanks for sharing this post.

    splashsys

  • Neha Bawa

    Either ways, they’re can be pretty intrusive if everyone’s just told to “Buy! Buy! Buy!” That being said, I’m going to miss sponsored stories on my timeline. Sometimes there’s good stuff to be found.

  • Social Media Manager

    Do
    you think an innovation that will be the most significant change on
    internet – the integration of Google AdWords into Google Plus ?

  • William MATAR

    All facebook is boring. I prefer much Google Plus

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