• http://htpp://www.theonlinemarketingguy.com sportsguy

    Excellent read Stoney!

    That list of questions should provide many who are new on the in-house side of things with a great baseline to start from.

    As you mention, it’ll take time to develop the answers, but int he end you’ll have a comprehensive map of your individual position and be able to answer the big question of which trigger to pull much easier.

    Duane/SportsGuy

  • tzd123

    Good post Stoney. I have question/request from an SEO Specialist perspective. What kind of questions do you think one should ask ourselves when doing freelance work? What kind of safety nets (legal etc) should we have in place before taking in any side work?

    Danny Sullivan, if you got 5mins and read this post I would like your input on this as well.

    Thanks guy, and keep the good work at Search Engine Land.

  • http://thorschrock.com Thor Schrock

    Great common sense advice for any business owner. I see this nearly every day. Business owners thinnk SEO is as simple as backlink building. I even had one guy ask me to build a page with 100 links to the same page on his website because he thought he would get 100 backlinks from it. *sigh*

  • http://www.emarketingperformance.com st0n3y

    “What kind of questions do you think one should ask ourselves when doing freelance work?”

    I think that’s a post in itself!

    “What kind of safety nets (legal etc) should we have in place before taking in any side work?”

    I think the most important thing here is a contract that has been proofed by a lawyer. You also might consider incorporating to provide personal asset protection if you get in a legal jam.

  • http://www.topranksearch.com David

    That is fantastic – can I scrape it? ;)

  • http://www.emarketingperformance.com st0n3y

    “can I scrape it?”

    That question is best answered by Danny or Chris.

  • http://searchengineland.com Danny Sullivan

    Scrape, no — link to the article and summarize it, yes!