Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends

yahoo-logo-2013-cleanYahoo has assembled an impressive list of search trends for 2013, covering 38 different “Top Searched” lists on everything from top searches overall to top searched cookies (yes, the ones you eat).

For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, along with new and notable blogs, and the top ten Tumblr fashion trends.

Last year, Yahoo says the election season greatly impacted its top searches, but the most popular searches for 2013 revolved around celebrities like Miley Cyrus, Kim Kardashian, Kate Upton and Selena Gomez. The only government-related search in the top ten overall top searches for 2013 was “Obamacare”, winning the No. 6 spot.

Top Searches On Yahoo In 2013:

  1. miley cyrus
  2. kim kardashian
  3. kate upton
  4. minecraft
  5. selena gomez
  6. obamacare (affordable care act)
  7. amanda bynes
  8. jodi arias
  9. iphone 5
  10. justin bieber

Making its first ever appearance, Tumblr’s top trends were a new addition to Yahoo’s year in review. The Official White House Tumblr ranked No. 1 for top ten new and notable blogs, followed by the Daily Bugle and Menswear Dog. The top 10 fashion trends on Tumbler included Hipster, Grunge, Indie, Pale and Swag. Greg Pembroke’s Reasons My Son Is Crying was the most viral blog on Tumblr this year.

Top Ten Most Viral Blogs on Tumblr in 2013:

  1. Reasons My Son Is Crying
  2. This Charming Charlie
  3. Hot-Dog Legs
  4. Things Fitting Perfectly Into Other Things
  5. The Worst Room
  6. Brides Throwing Cats
  7. Emojinal Art Gallery
  8. Exploding Actresses
  9. Yacht Cats
  10. Buzzfeed Articles Without the GIFs

For anyone curious about the most popular who, what, when, why and how questions asked on Yahoo, the site pulled the top ten searches for each category. Here’s a quick list of each category’s No. 1 question:

  • Top Who Question: “who wins the bachelor”
  • Top What Question: “what is twerking”
  • Top When Question: “when is thanksgiving”
  • Top Why Question: “why only 6 jurors in zimmerman trial”
  • Top How Question: “how to take a screenshot”

George Zimmerman also appeared in the top searched news stories on Yahoo, taking the No. 5 spot after Jodi Arias trial, Obamacare, Boston Marathon bombing and Royal baby birth.

Top Searched News Stories on Yahoo in 2013:

  1. jodi arias trial
  2. obamacare (affordable care act)
  3. boston marathon bombing
  4. royal baby birth
  5. george zimmerman trial
  6. syria civil war
  7. north korea missile threats
  8. papal transition
  9. paula deen lawsuit
  10. aaron hernandez shooting

The top three sports teams searched on Yahoo in 2013 included the Dallas Cowboys, Boston Red Sox, and Green Bay Packers. Women ruled the list for most searched athletes, earning six of the ten spots.

Top Searched Athletes on Yahoo in 2013:

  1. Tim Tebow
  2. Tiger Woods
  3. Danica Patrick
  4. Lindsey Vonn
  5. Ronda Rousey
  6. Lamar Odom
  7. Tito Ortiz
  8. Serena Williams
  9. Maria Sharapova
  10. Gina Carano

For entertainment searches, Star Trek Into the Darkness was the most searched movie on Yahoo, followed by Iron Man 3 and The Hunger Games: Catching Fire. American Idol was the top searched reality TV show, while Walking Dead took the No. 1 spot for top searched TV drama in 2013. The top searched female celebrity was Miley Cyrus, and the top searched male celebrity was Justin Bieber.

For top obsessions of 2013, a category Yahoo defined as “top searched” plus “top gainers”, Duck Dynasty, Breaking Bad and The Walking Dead/zombie apocalypse topped the list. Other 2013 “top obsessions” included twerking, snapchat and selfie.

And the No. 1 cookie searched on Yahoo in 2013? Chocolate chip, of course.

Related Topics: Channel: Consumer | Search & Society: General | Search Engine Land's 2013 Search Marketing Year In Review | Stats: Search Behavior | Top News | Yahoo: Search


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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