• http://twitter.com/marrsipan Megan Marrs

    I skimmed this post and got the info I needed…or at least the gist of it ;)

  • http://domesticatingit.com JonDiPietro

    You beat me to it.

  • Stoney deGeyter

    Megan, that comment was awesome! At least I think it was… I didn’t really read it.

  • http://www.robertbcairns.com/ Rob Cairns

    For me reading web content is no different then reading a magazine or a news paper. I tend to skim the content until I find something really compelling to read.

    That said this post was really well done and well out.

  • BondMarissa

    my friend’s mother-in-law makes $85 every hour on the computer. She has been out of a job for 6 months but last month her paycheck was $19177 just working on the computer for a few hours. Read more her

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  • http://www.rimmkaufman.com/ George Michie

    Great article.  At the core well-written and easy to skim are one and the same.

  • Matt Muncy

    TLDR…just kidding

  • http://roshanjoshi.com.np Roshan

    One thing that this story misses is a good image or cartoon on skimming rather than the one used. Most users would stop by for a good smile in between.

  • http://www.mirarmedia.com Martin Soler

    In sequence: 
    1. Good titles. 
    2. Great captions. 
    3. Informative subtitles. 

    People don’t read what they aren’t interested in. On the other hand they avidly read what they are interested in. By covering the above you’ll get those who are interested. 

    PS: And ask your customers what information they wanted…

  • http://www.altaresources.com/ Cory Grassell

    Web writing is indeed different than other types. Form follows function. In other words, the format should be based on the primary purpose of the Web reader. Write for the audience and medium, and perhaps save the in-depth content for white papers, case studies, etc.

  • http://twitter.com/jccornwell Chris Cornwell

    I always write web content with the skimmers in mind.  It definitely can be hard to balance writing something that you feel needs to have some meat on it but still has to appeal to someone not willing to read every word. 

  • Kimberly S. Patterson

    have some meat on it but still has to appeal to someone not willing to read every word.  http://FreeLancerWork.notlong.com

  • RichardsonLoretta76

    my best friend’s sister-in-law got paid $14696 the prior month. she is making money on the inte<!–truth is almight–>rnet and bought a $372500 home. All she did was get blessed and work up the steps uncovered on this link 

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  • lijep

    Thank you, great article. Web sites are helpful tool for customer to easy and quickly find what they are looking for. An article need to be informative and easy to read at the same time. Benefit of the blog post is learning something new that customer can implement in real life. I would say highlighting the key words would help skimmers.

  • http://twitter.com/HarrisFamily2 Harris Family Law

    I agree.  We just skim to an article to find out if it’s interesting.  Content should also be easier to understand and don’t use too much jargon or flowery words so as it won’t be boring.

  • BooneOfelia99

    my roomate’s ex-wife brought home $19224 the previous month. she is making income on the internet and moved in a $491500 condo. All she did was get lucky and try the instructions laid out on this web page

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  • Agus Alisyahrendra

    yes i agree like this…

  • http://goo.gl/FyquM Maurine W. Sigmund

    meat on it but still has to appeal to someone not willing to read every word.  http://CBCJobGetPosition.notlong.com

  • GilesJuliana

    my roomate‘s sister makes $82/hour on the laptop. She has been out of work for six months but last month her check was $19771 just working on the laptop for a few hours. Read more on this site

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  • GrimesCorey

    my friend’s aunt made $17398 the previous week. she is making income on the internet and bought a $578000 house. All she did was get lucky and try the steps written on this website

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  • Valentina Azzi

    I agree with the article. It is important also to use the tags h1, h2, h3… in the right way to help skimmers.

  • RatliffSandy

    Have you ever wanted to earn cash online? That’s why I would like to tell you a website where the owner shares all ways of making money online. Did you know that you can make money trying products or clicking ads? Then you should visit ====>>> ⇛⇛⇛⇛► (Click At My Name For Link)

  • http://gamezone.in.th/ GameZone

    Awesome! One thing that this story misses is a good image or cartoon on skimming rather than the one used. Thank you.

  • http://www.facebook.com/people/Alex-Bramwell/530421610 Alex Bramwell

    Don’t people skim content to see if it is actually reading. Relationships are the be-all-and-end-all of content marketing. You don’t develop them with superficial tripe.

  • Stoney deGeyter

    Alex, Depends on the purpose of the content. I know I don’t read every word of a product description, specifications or even articles, if I’m looking for something specific. I skim to get the information I need and decide if I’m good or want to read more.