Foursquare Hires Sr. Google Engineer For Search-Related Efforts

Foursquare has hired Andrew Hogue to beef up the company’s search and search-related initiatives and capabilities. Hogue was a senior engineer with Google from 2004 through November of this year.

The company recently announced it had passed 15 million users globally, 50 percent of which are outside the US.

We spoke to Hogue about a range of topics last week from New York, where Foursquare is headquartered and he will be based. Hogue brings some serious engineering chops to Foursquare and it’s a coup for the company to get him.

Hogue told us that he was eager to work on improving Foursquare’s discovery and recommendations capabilities using all the data Foursquare is collecting from users.

The company just redesigned its PC site to make it much more useful and a true companion to the mobile app. Last week Foursquare also launched a couple of new tools for third party publishers and developers, including a “save to Foursquare” button that connects online content to the physical world.

If you’ve saved a restaurant review to your Foursquare account, for example, and later you’re near the restaurant in the real world (and have Radar enabled) you’ll get a notification that the place is in your To-Do List. That “online to offline” functionality is pretty compelling and unique among social networks.

The graphic below illustrates Foursquare’s rapid, “hockey stick”-like growth in just under two years, from roughly half a million users in February 2010 to 15 million today. Foursquare was launched in March of 2009. The company has raised just over $70 million to date from investors.

Related Topics: Channel: Local | Foursquare | Search Engines: Location / Checkin Services | Search Engines: Maps & Local Search Engines | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Michael Dorausch

    while I use Foursquare less and less it’s exciting to see them grow. So much untapped potential in local and I hope the do well.

  • Greg Sterling

    I had stopped using it but they’re making it more useful as a local discovery tool.

  • Daniel Tunkelang

    Fantastic win for Foursquare! I should know — Andrew was my manager at Google for a year. Great guy, and I look forward to what he and his colleagues do for local discovery.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide