Gmail Labs Adds Location To Signatures

The Gmail Blog announced that you can now activate a new labs feature that will append your current location to your email signature, when you use Gmail or Google Apps email within the Gmail interface.

To activate it, go to “Settings” and click on “Labs.” Scroll down to the location feature and enable it. Then go back to “Settings” and scroll down to your “Signature” and check off the box to “Append your location to the signature”. Google will then activate the Google Gears location module, which will tell Google where you are, when you compose your emails. Then it will append your location to your signature, as it did for me:

Gmail Signature with Location

Yes, I am at SMX West now, in Santa Clara, near San Francisco.

I personally made it inactive right after testing it for three reasons. The primary reason is that I don’t need everyone I email to know where I am. The second reason is because I don’t often use the Gmail interface, so it won’t work anyway for most my email exchanges. The final reason is that I do not need Google knowing my exact location why I am composing or reading emails.

Let me expand on the final reason. I fully believe Google built this feature because it is cool and people will love it. But down the road, Google would love for you to use all their products and services. Not only that, they would love to know exactly where you are, while you are using their products. Targeting ads by location has always been a major advantage to Google’s AdWords product. But target ads by your exact location might be a bit too much for even my comfort.

I’ll reference back to Greg’s piece named Privacy Critics Don’t Give Google Enough ‘Latitude’ because Greg does a good job summing up the privacy concerns, if any, with that product.

I really did not turn off this feature because I am worried about privacy or Google gaining too much data from me. I turned it off because I won’t be using it much, because I don’t use the Gmail interface.

Related Topics: Channel: Consumer | Google: Gmail | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide