Google: 1% Of Searches Affected By Site Speed Ranking Factors

In a recent video posted on the Google Webmaster Central YouTube Channel, Matt Cutts answered the question How does Google determine page speed? In his answer, he said approximately 1 out of 100 searches are affected by the site speed ranking factor.

Cutts said, 1 out of 100 searches done on Google are affected by is site speed “that it would actually change the ranking to a noticeable degree.”

He then added that this translated to about 1 in 1,000 sites are impacted by this overall. So only 0.1% of the web sites out there have site speed issues that are at such a degree where it impacts how well the site ranks.

Here is the video:

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Related Topics: Channel: SEO | Google: SEO


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • David Smethie

    The fact that page speed only affects .1% of sites is a bit surprising to me. I have a very high speed internet connection at my work and come across sites that load slowly (10+ seconds) almost every day. I would assume a much higher percentage of sites would be penalized for slow page speed.

  • Roezer

    I get confused about site speed, Google asks for your site to be social, Your site to use Google analytics both of these slow down your site in many cases suck as facebook comments, latest tweets and recent posts from Google+. How can you win :(

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