Google: 1% Of Searches Affected By Site Speed Ranking Factors

In a recent video posted on the Google Webmaster Central YouTube Channel, Matt Cutts answered the question How does Google determine page speed? In his answer, he said approximately 1 out of 100 searches are affected by the site speed ranking factor.

Cutts said, 1 out of 100 searches done on Google are affected by is site speed “that it would actually change the ranking to a noticeable degree.”

He then added that this translated to about 1 in 1,000 sites are impacted by this overall. So only 0.1% of the web sites out there have site speed issues that are at such a degree where it impacts how well the site ranks.

Here is the video:

Related Stories:

Related Topics: Channel: SEO | Google: SEO

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.linkedin.com/in/davidsmethie David Smethie

    The fact that page speed only affects .1% of sites is a bit surprising to me. I have a very high speed internet connection at my work and come across sites that load slowly (10+ seconds) almost every day. I would assume a much higher percentage of sites would be penalized for slow page speed.

  • http://www.roezer.com Roezer

    I get confused about site speed, Google asks for your site to be social, Your site to use Google analytics both of these slow down your site in many cases suck as facebook comments, latest tweets and recent posts from Google+. How can you win :(

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide