Google Adds More Answers & Info To Search Results

Google has announced a pair of changes to its search results pages that make its search results pages more informational and give searchers information they’re looking for without having to click away from Google.com.

Events In Rich Snippets

Adding to last year’s announcement of rich snippets for reviews and people, Google has created one for events, too.

events-rich-snippets

Using the hCalendar microformat, Google will show information and links to specific events as part of the snippet below a search result. If you offer event listings, check Google’s documentation for more on how to use this. Note that Google says this will be rolled out gradually, and that using the hCalendar microformat won’t guarantee that rich snippets will show for your site.

Answer Highlighting

Google has also announced plans to add more answers and information into its search results. Google says it’s using the research behind Google Squared to power this effort to extract facts from web pages. When Google identifies a search as factual in nature, and can find the answer on a web page, it may highlight the answer in the snippet.

answer-highlights

Google says this feature is rolling out “during the next couple days” on Google.com.

Answer Highlighting may have a negative impact on search traffic to information-based web sites. Rather than referring traffic to sites and pages like these, Google is now explicitly pulling the facts from these pages and showing them in its own search results.

Related Topics: Channel: SEO | Google: OneBox, Plus Box & Direct Answers | Google: Web Search | Search Features: Enhanced Listings | Search Features: Shortcuts | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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