Google Adds Page Load Time To Quality Score Algorithm

A WebmasterWorld thread tipped both Search Engine Watch and Search Engine Roundtable (that’s me) off on the fact that Google has added an additional quality score factor to the AdWords ranking algorithm.

The new factor is page load time. If your destination URL is a very slow loading page, then Google will give you a poor “load time grade.” The load time grade will be part of your quality score and if you have a poor load time grade, then it can impact your AdWords rankings.

The Google AdWords FAQ section has a part on “How does website load time affect my landing page quality?”

It has detailed information on this new metric. For one, it does not seem to be live just yet. Google’s FAQ said it was launched in early February, but I have seen no mention of it anywhere. In addition, Google says once you see the “load time grade,” then several weeks later that grade will impact your overall quality score. Since no one saw it yet, and I did look for it myself, it seems like we have at lease several weeks until it will have a direct impact on our ad rankings at Google.

I do have several questions about this finding. I submitted many of the questions to Google. Some of my questions include:

  • What are poor load times, how many seconds?
  • When will this be going live?
  • What happens if a site has server issues and the AdWords crawler comes at that time, do AdWords advertisers have to wait a month for a new crawl?

I have a lot more detail about this load time grade metric at the Search Engine Roundtable, but I hope to update this post when I have more details from Google.

Related Topics: Channel: SEM | Google: AdWords

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide