Google Adds Zip Code Matches In Knowledge Graph Carousel

Google has added zip code matches and lookups to the knowledge graph section of the search results. If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets you slide through the various options: When you […]

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Google-Voice-Logo-rm-verge_large_verge_medium_landscapeGoogle has added zip code matches and lookups to the knowledge graph section of the search results.

If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets you slide through the various options:

google-zipcodes

When you search for zip codes in smaller cities, such as [tarrytown, ny zip codes] you simply get a single zip code match in a OneBox style result.

Bing also offers the zip code matches for these types of results. If you search on Bing for [new york, ny zip codes you get the following result:

Screen Shot 2014-07-15 at 3.04.43 PM

I like how Bing groups many of the zip codes together, but it feels to me that I am missing some, since it shows “…” at the end.

The zip code search feature doesn’t work in all locations on Google, for example, searching for [Silver Spring, md zip codes] does not return the result you’d expect.

If you click on a zip code, Google outlines the area of the zip code within the map on the right side of the page:

Screen Shot 2014-07-16 at 1.24.44 PM

You’d expect Zip-Codes.com and CityData are not going to be happy with this new knowledge graph.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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