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Google AdWords Gets New ‘Click Type’ Report
If you take advantage of some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, there’s a new report in your AdWords account to show how each one is performing. It’s called “Click Type” and you can access it by going to Campaigns > Segment > Click Type. Here’s a screenshot from Google’s announcement:
As you can see, the report separates different types of clicks — in the example above, there are stats for Headline, Product extension, Sitelink, and Phone call.