Google, Bing Both Gain Market Share In February [comScore]

Core search activity was down in February overall, but both Google’s and Bing’s share of search activity in the U.S. were up during the month.

According to comScore’s February U.S. search engine rankings, Google’s market share rose from 67 percent in January to 67.5 percent in February. Bing’s also rose month-over-month, from 16.5 percent to 16.7 percent.

Bing’s share represents an all-time high, but it was more than offset by a larger decline in Yahoo’s overall market share. It fell from 12.1 percent to 11.6 percent in February.


ComScore says there were fewer searches in February — that’s due, at least in part, to the fact that February has three fewer days than January. There were about 18.3 billion core searches in February, a six percent drop from January.

The numbers do not include mobile search, which continues to make up an increasing portion of user search activity.

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • ScottyMack

    Kind of a “glass half full” opening to this piece. It just as easily could have read “Core search activity was UP an average 21.5 million searches per day in February with both Google’s and Bing’s share of search activity in the U.S. also up during the month.”

    As alluded to later in the article, there were about 9.68% less days in the month.

    Sorry, it’s a math sickness I have!

  • Alan

    I guess the Google plant “Marissa” is doing the job she was given.

  • Harsh Bawa

    Feb had 28 days , 3 less than January, it could have lead to a decline in search results.
    67.5%- Chrome wohaaa.
    I never really liked Chrome as mozilla always stood up to my expectations and the addons to it were great.

    Besides I always feel Google is snooping around what I am searching and surfing so that I can take my credit card out ;)

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