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Google, Bing Both Gain Market Share In February [comScore]
Core search activity was down in February overall, but both Google’s and Bing’s share of search activity in the U.S. were up during the month.
According to comScore’s February U.S. search engine rankings, Google’s market share rose from 67 percent in January to 67.5 percent in February. Bing’s also rose month-over-month, from 16.5 percent to 16.7 percent.
Bing’s share represents an all-time high, but it was more than offset by a larger decline in Yahoo’s overall market share. It fell from 12.1 percent to 11.6 percent in February.
ComScore says there were fewer searches in February — that’s due, at least in part, to the fact that February has three fewer days than January. There were about 18.3 billion core searches in February, a six percent drop from January.
The numbers do not include mobile search, which continues to make up an increasing portion of user search activity.