Google Reveals “Hummingbird” Search Algorithm, Other Changes At 15th Birthday Event

By Danny Sullivan

Published: September 26, 2013 at 1:35 pm

Hummingbird

At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and especially designed to handle complex queries. Google also announced a new design for tablets and phones, richer direct answers with comparison, a new song exploration feature and notifications of Google Now information for iOS 7.

Below is our live blog with the news. Google’s also posted more information here. Here are also our two formal posts with news from the event:

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About the author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.