Google Bolding Answers, Not Just Queries, In The Search Results
Google isn't just bolding the search query now, but also the answers to your search queries.
Barry Schwartz on April 7, 2015 at 9:41 am | Reading time: 1 minute
Google is now bolding answers in the search results, not just the query or the synonym of your query in the search results.
For example, if you search for [what color is the sky] or [the average age of a college student] or other queries that would return answers at the top of the page or in the search results, you would see Google bolding the answer.
In the first example, Google is bolding blue and red colors in the answer in the knowledge graph box, but also you’d find these words bolded in the actual search results below:
Here is the second example:
Here is a screen shot showing a standard search result with the number 25 bolded in the snippet:
This was first spotted by +WissamDandan.
Related stories
New on Search Engine Land
About the author
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.