Google is seeking to simplify and consolidate some of the multi-media content on Google Earth associated with particular places. Accordingly, it has created a “Places” layer that tries to bring together a variety of content on a single page about a place. A gray box, which Google likens to a “stack of photographs,” indicates one of these pages.

Clicking the box brings up a multi-media display that offers still images, videos and text about the particular location. Here’s an example for Ellis Island (New York):

Separately, Google said that it will start filling out countries in Google Maps where there are only limited data about a place. In the past it has not added details for countries where the data have been sparse or very incomplete. In response to user requests, Google has said that will now change.

Related Topics: Channel: Local | Google: Earth | Google: Maps & Local

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

Connect with the author via: Email | Twitter | Google+ | LinkedIn