Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites

parsely-logo-200pxGoogle is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher.

That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that use’s content optimization platform. just issued its first Authority Report, a study that looks at the aggregated traffic to its hundreds of clients. The study covers July 2013 and measures more than five billion page views generated by 160 million unique visitors.

It’s no surprise that Google is the top overall traffic source for these news sites, especially since is lumping all Google properties together — search traffic, Google News, YouTube, Google+ and more. Google’s 200+ million page views is significantly higher than second-place Facebook’s 73 million page-views-driven in July.


A breakdown of just search engines shows an even bigger disparity. Google absolutely dwarfs the page views that Yahoo (a little more than 40 million page views) and Bing about 13 million page views) send.


Again, some of this is due to the inclusion of all Google properties in Google’s totals — it’s not a pure search-vs.-search comparison. Tumblr, for example, isn’t included in Yahoo’s total. Then again, Tumblr sent these major news websites a tiny fraction of traffic in July, so including it wouldn’t really have changed the chart above much at all.

For more on the social sites that tracked in July, see my article on Marketing Land: Facebook Driving More Than 2x Twitter Traffic To’s News Clients.

Related Topics: Channel: Analytics | Stats: General | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Pat Grady

    Though you’re just reporting facts, nobody’s accused you of G bias yet? Slow morning for trolls.

  • John Broadbent

    Hmmmm, Well Google is king, but it looks like those little knights (yahoo and Bing) Still deserve some of our attention.

  • Chris Koszo

    The obvious question is, which verticals is the opposite true in? That is, which verticals get a lot of Bing/Yahoo traffic? It would be great to optimize specifically for Bing’s Algo (which is easier is than G’s in some regard) and see what happens.

  • worthcris

    What? People still use Google? I guess they love to stare at white spaces all the time and get bored.

  • Charles

    Yahoo still get more people coming to its sites. Sure page views are great, and ultimately show how much malware Google has created to click on Google sites in the background of PCs. But Yahoo has the most unique visitors. Thats key.

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