• http://www.facebook.com/MarkWelchMktg Mark Welch

    Wow, the FTC hasn’t responded to you after a month? Huh?

    You didn’t really expect any response, did you? Did you allege that Google was doing something illegal under existing law or FTC regulations? (Even if you did, I expect that 99% of such complaints are blackholed anyway — but if you just want the FTC to comment about Google flouting its definitions, you’re wasting your breath.)

  • http://www.facebook.com/the.nathaniel.bailey Nathaniel Bailey

    The industry should have seen this coming long before google announced
    it because lets face it, google is like any other company leading a
    market, they are out to make more money, and who can blame them, that’s
    what all companies are out to do, make as much money as they can even if
    it is against some US guidelines which not everyone will agree with.

    But at the end of the day guidelines are just that guidelines, not rules
    (check the definition of guidelines). So if the FTC is simple giving
    guidelines for the search industry I’m sure there aint a lot that can be
    done about google wanting to do paid inclusion for its product
    listings.

    I’m not saying I agree with it, I’m just noting what people should
    already know and should have seen coming at least last year because
    google basically owns the search industry and can do anything they want
    because people/companies don’t want to lose the traffic, sales and
    conversion they gain from google!

  • http://twitter.com/dancave dancave

    At the risk of being flamed… could it have been that someone at Google got it wrong in the first place when they labeled paid inclusion as evil, and now someone smarter, as well as more business minded perhaps, has seen that ‘Disclosed Paid inclusion’ can actually bring better results as well as more money?

    I hope that the ‘Disclosed Paid inclusion’ development removes some of the lower quality feeds as only people who are taking there marketing seriously will entertain putting budget behind there feed… I’m just putting that out there.

    Personally I will not benefit from this  ‘Disclosed Paid inclusion’ because i will now be charged for what i used to get for free, so my ROI will plummet. But that’s just the way it is, its a dog eat dog world out there. Introducing a free service to build up a following and then charging for it is not new or innovative business practice, its as old as time, and if you didn’t see this coming you probably need to start looking into the marketing future for all your channels today.

  • Durant Imboden

    “Paid inclusion”? There’s a simpler word for the Google Shopping results: “ads.”